Future Lions has issued its call for entries. This year’s theme, ‘Make Your Move,’ encourages students to think ahead and consider how their ideas can shape the future.
In collaboration with the Cannes Lions International Festival of Creativity, AKQA is launching Future Lions for the tenth year. In celebration of the competition’s focus on creativity and innovation, AKQA’s official partner is Google.
Future Lions challenges the next generation to connect an audience of their choosing to a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The deadline for entries is April 15, 2015 at 18:00 GMT.
“It is always the up-and-coming generation that influences what’s coming around the corner,” said Sam Kelly, Managing Director, AKQA. “They are constantly pushing the boundaries of how we connect audiences around the globe. We are challenging young talent to make a move and shake up the industry with ideas that will shape the future.”
The winning ideas will be honored at the Cannes Lions International Festival of Creativity on Wednesday, June 24, 2015 at 15:00 GMT in the Debussy Theatre at Les Palais des Festivals.