Johnson & Johnson has appointed AKQA as Agency of Record to handle Baby activity in China. AKQA will develop digital strategy, social media planning, creative direction and technology implementation.
Richa Goswami, Asia Pacific Head of Digital at Johnson & Johnson said: “We are excited to be working together with AKQA. With a proven track record in delivering innovative ideas, creative content and technologies, we eagerly anticipate the results of our partnership.”
AKQA Managing Director David Miller said: “Building on our global healthcare experience, we are delighted to have been selected by Johnson & Johnson Baby. We look forward to our collaboration to deliver work that inspires and motivates audiences.”