The Last Shot was the most awarded piece of work with 11 wins at The One Show – including Best of Discipline in the Responsive Environments category.
The work also won two Gold Pencils in Responsive Environments: Innovation and Immersive-Exhibition, one Gold in Direct: Ambient/Experimental, and one Gold in Design: Environmental/Immersive - Brand Installations. It also won Silver in Design: Innovation - Environmental/Immersive, two Bronze Pencils in the Print & Outdoor categories, a Merit in Design: Environmental/Immersive, a Merit in Interactive: Innovation/Advertising and a Merit in Branded Entertainment: Innovation.
In addition, AKQA was awarded a Gold Pencil in UX/UI: Web, and a Silver in Film: Innovation for Don’t Look Away and Nike China 2.0 won a Silver in Branded Entertainment: Innovation. The One Show recognises the best creative work in advertising, across all disciplines.