Idea
Reimagine the digital automotive experience. The new AudiUSA.com is an experience engineered for car purchase – just as an Audi itself is engineered for the driver.
We completely redesigned AudiUSA.com as an elegant and intuitive destination that unites cinematic car configuration, responsive design, integrated search and services such as dealer inventory location. Taking a cue from Audi technological DNA, we crafted an optimised website experience that marries beautiful design with a powerful data engine. 27 different algorithms anticipate customer needs and personalise content, using powerful data points to predict what you’re looking for.