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Burger King Whopper Exchange

Insight

Everyone has experienced that moment on Christmas Day – opening a present, only to wish at once that it was something entirely different.

Burger King wanted to offer their guests the opportunity to turn unwanted gifts into something everyone will love.

A wrapped Burger King Whopper with WHOPPER EXCHANGE text is surrounded by pinecones, wrapped Christmas gifts, and holiday greenery on a wooden surface.
A person with red nail polish opens a decorative gift box with a gold ribbon, revealing a pair of Crocs inside. A Christmas tree with lights and presents is visible on the right, and two people stand nearby.

Idea

For 2016 Christmas, Burger King gave the chance to exchange spare Christmas gifts for a Whopper on Boxing Day at restaurants throughout Brazil, the UK, USA, Mexico and Russia.

People who couldn’t get to a restaurant in person could take part through social media. The first fans to post a picture of their unwanted present with the tag #WhopperExchange won a gift card to redeem a Whopper at their local Burger King.

An older man with a white beard and black fur hat holds a magnifying glass up to his face, standing in front of a Burger King restaurant. He wears black gloves and a dark coat.
A wrapped Burger King Whopper with WHOPPER EXCHANGE text is surrounded by pinecones, wrapped Christmas gifts, and holiday greenery on a wooden surface.

Impact

Whopper Exchange gave thought for food, resulting in over one billion media impressions, while transforming the way people feel about unwanted Christmas presents.

It was one of Burger King’s biggest global activations of the year, helping the brand establish its witty and provocative tone of voice.

  • The Huffington PostA flame-grilled twist on re-gifting ↘
  • MetroBurger King is letting you swap unwanted gifts for free Whopper ↘

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