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Jamie OliverAmazon Alexa Skill

Insight

Good food is losing out. Indecision, coupled with lack of time and skill, is leading people to make unhealthy choices when it comes to food.

Tapping into Jamie Oliver’s extensive knowledge, there is an opportunity to empower people to make great meal choices that fit around their hectic lifestyles.

Wooden kitchen shelves with jars of spices, a teapot, a blue pitcher, a kitchen scale, an Amazon Echo speaker, a potted mint plant, and glass bottles, all against a brick wall background.
A person chops green onions on a wooden cutting board next to a smart speaker, with bowls of fruits and vegetables, including lemons, limes, cherry tomatoes, and a banana, on a wooden kitchen counter.
A person holds a smartphone displaying a recipe page titled “Chicken Milanese with Spaghetti,” featuring a photo of cooked spaghetti and chicken in a pan. Books are blurred in the background.

Idea

Powered by AI. The Jamie Oliver Skill offers the first voice-activated recipe service for the Amazon Echo. Using Alexa, Amazon’s voice-activated personal assistant, the utility provides hands-free inspiration to over 160 recipes.

Engaging with the Jamie Oliver Skill is easy, quick and concise. Prioritising usefulness, the Skill offers clear user flows and front-loaded recipe information, removing the need for a lengthy conversation.

Three bowls on a wooden table: one with red radishes, one with lemons and limes, and another with colorful peppers, garlic, ginger, and tomatoes. An Amazon Echo smart speaker is nearby.

Impact

Best in class. The Jamie Oliver Skill was a successful launch partner for Amazon Echo in the UK, and an essential first step towards making decisions around food more intuitive and adaptable to everyone.

Alexa is an exciting evolution in our approach to food discovery, and a useful application of AI to solve an everyday problem.

Visit the Skills section in the Alexa app ↘
  • WiredYou will now have hands-free access to Jamie Oliver's recipes ↘
  • Fab NewsJamie Oliver and AKQA launch one of the first Amazon Alexa Skills in the UK ↘

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