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Nike Nike London

Insight

London is one of the most important cities in the world for sport and culture.

To connect with and serve London’s community – from sneakerheads to fitness enthusiasts – Nike needed a local presence on the world’s most engaged social media platform: Instagram.

Two men in athletic wear run along a path surrounded by tall, lush, wavy green hedges that form a maze-like garden.
A person jogs through ornate wrought iron gates at sunrise or sunset in a park, with sunlight streaming through the gate and trees surrounding the entrance.
A person with long braided hair, wearing a white t-shirt, dark pants, sneakers, and a cap, jumps energetically in front of a colorful, abstract background with orange tubes and bold text.

Idea

Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.

From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.

Left: A group of runners, some wearing “Great Britain” shirts, gather at a race event outdoors. Right: A woman practices yoga in tree pose on a rooftop with modern city skyscrapers in the background.

Impact

Nike London is the largest and fastest-growing local Nike Instagram channel in the world.

Starting from zero, Nike London has amassed nearly half a million organic followers, and inspired countless more across the city to move.

Follow @NikeLondon on Instagram ↘

  • Yellow

    Integrated

  • Judges Special Award

    Integrated Marketing Tech Campaign of the Year

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