Phantom

Insight

The new Phantom is a graceful reimagining of the world’s most extraordinary motor car.

The signature Rolls-Royce, Phantom is recognised the world over as an enduring symbol of human achievement. Its contemporary interpretation also presents never-seen-before possibilities in customisation, allowing every owner to turn their personal vision into a work of art.

Idea

Rarely do we see the truly unique, yet every Phantom is just that. Unique. One of one.

This story is brought to life in the digital realm through striking visual metaphors. Like the natural phenomenon Aurora Borealis, Phantom is rarely experienced. Like the Siamese fighting fish Betta Splendens, Phantom is unrivalled – the master of its domain.

Impact

As Phantom launched to global critical acclaim, this digital exploration captivated potential owners with the promise of real self-expression.