Milan, Italy

Biddable Specialist / Digital Media Specialist

The AKQA Media Team’s purpose is to create a better future through the imaginative application of art and science. We work with our clients to understand their specific marketing objectives, whether these are brand awareness, consideration or conversion, and create and implement tailored media strategies that deliver real business results. As part of the AKQA Media Team, you will support the creation of media strategies, using a creative and analytical approach that identifies the best mix of channels, targets, and messages. 

In your role as a Biddable / Digital Media Specialist at AKQA, you will be in charge of directly managing campaigns for our clients across different digital platforms, including their set-up and optimisation against agreed KPIs. You will participante in pre- and post-campaign analysis and provide regular performance reports to clients to maximise campaigns effectiveness.

We are looking for an excellent communicator, able to manage client relationships effectively and provide commentary and advice on digital media campaigns when asked. You will fit right in with us if you thrive in a fast-paced environment and enjoy a varied work day, working on a number of tasks from various clients of different industries throughout the day. 

The role will be based in our offices in Milan, where you will join a specialised team focused on driving measurable business outcomes for clients through digital media insight and expertise. Due to the current situation we are mostly working remotely; since your health is our first priority, the interview process and the onboarding can be organised either in person or virtually.


ROLE REQUIREMENTS

This role is for candidates with middle level of experience in digital media marketing that meet the following requirements:

• 2-3 years’ experience in agencies or consultancy firms, with a focus on biddable media strategy and execution
• Good knowledge with the main biddable platforms, particularly Google Adwords, Youtube and Facebook Business Manager
• Experience managing multi-channel digital campaigns (e.g. Facebook, Youtube, Linkedin, native, display; digital out of home and digital audio appreciated but not required).
• Advanced knowledge of Excel, Keynote and Powerpoint.
• Basic knowledge of main analytics platforms.
• Holder of all Google Suite Partners certifications (preferred)
• Knowledge of the main ad servers (particularly Sizmek) and experience with programmatic campaigns are appreciated but not required.


You are the best fit for this role if you have experience and ability to:

• Set up and manage biddable media campaigns across the main digital platforms.
• Define and track appropriate KPIs.
• Monitor campaign performance and optimise it against agreed KPIs across multiple clients.
• Interpret a client brief and contribute to translating into an effective media strategy.
• Support the Media Team in its dialogue with other AKQA teams, providing a media perspective where required.
• Maintain a positive and professional relationship with the client during all interactions.
• Interact on a professional level in both Italian and English (spoken and written).


QUALITIES AND CHARACTERISTICS

• You are passionate about digital media, eager to learn the latest industry trends to elevate the impact of your work.
• You are a hands-on problem-solver, who explores both innovative and pragmatic solutions depending on the challenge.
• You are able to manage your time autonomously, to prioritise work, and to negotiate deadlines and deliverables with a solution-oriented approach.
• You are naturally inclined to embrace change positively, adopting a curious and collaborative mindset.
• You enjoy working with a multidisciplinary team, fostering constructive dialogue across different professional backgrounds.

 

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

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Biddable Specialist / Digital Media Specialist — Milan

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AKQA People team