Amsterdam, Netherlands & Johannesburg, South Africa
Within AKQA, Data & Analytics is one of the fastest growing disciplines that is integral to delivering
value for our clients and positive impact for their customers. As part of a multi-disciplinary
approach to problem solving our team provides a wide range of capabilities including Data
Strategy, Marketing Intelligence, and Consumer Research. Our clients are building the future of
their business and, more than ever, data is at the heart of making this future a reality.
As a Data Analyst at AKQA, you should be passionate about using data to derive insights and
provide optimization recommendations that create better connections with consumers. You will be
responsible for defining measurement and testing frameworks to business results for our clients.
− Experience in digital analytics, UX/funnel optimisation, and A/B testing.
− Knowledge of relevant analytics systems and data sources such as: web analytics (Google
Analytics), funnel / flow analysis (Content Square), CRM, Survey, BI tools (Tableau, PowerBI,
DataStudio), and other 3 rd party sources.
− Ability to connect a client’s business goals to a complete measurement plan that defines the
metrics, systems, and methodologies needed to meet those objectives.
− Strong background in data analysis and insight generation, using statistically sound analytical
techniques to provide robust descriptive data sets that inform, shape, and defend a
− Highly developed communication and story-telling skills, to be able to connect those insights in
a way that tells a clear story and leads to clear action – across a variety of formats (reports,
presentations, interactive dashboards).
− Experience in designing a detailed tracking strategy and ensuring rich data capture, as part of
tag management (GTM), QA, and implementation guidance to dev team/partners.
− Familiarity with creating strategic testing frameworks, learning agendas and associated tools
and methodologies, like using Google Optimise and analysing statistical significance.
QUALITIES AND CHARACTERISTICS
− Proactive mindset, able to execute a hypothesis-driven, data-first approach with light guidance
from an Analytics Manager.
− Skilled storyteller, able to effectively communicate analysis, identify key takeaways, and
− Team player, able to integrate into a project and team environment as a thought leader,
seamlessly connecting analytics to actionable strategic goals.
− 3 + years of experience, web and digital product analytics experience preferred.
AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Apply