London, United Kingdom

Group Account Director - Sports

The Client Services team influence changes in consumer behaviour through ideas, creativity and the use of interactive media. Making a difference to digital communications, marketing, advertising and inspire the best global brands.

A champion for product excellence and enduring client relationships, our Group Account Directors are highly organised and credible leaders. Daily you will nurture senior client relationships with a sports and gaming focus founded on shared values and aspirations. Motivated by work that makes a meaningful and sustained impact, and also passionate about our clients’ businesses, industry best practice and state-of-the-art techniques.

With an office in the heart of Clerkenwell, at AKQA you will have access to world-renowned thought leadership from influential authors, athletes, artists and entrepreneurs. A working environment which fosters a meritocratic culture and encourages ownership, surrounded by some of the brightest minds in their field. 



  • Meets and exceeds revenue (£2m-£5m) and profit targets. Meets and exceeds profitability and DSO targets. Forecasting accuracy to within 10%.
  • Maintains projected revenue on an account, contributes to new business opportunities.
  • Manages margin level to c.50%. Can demonstrate that investment decisions have been well judged.
  • Client satisfaction – via post-project /other reviews.
  • Positive team satisfaction and team development. Retention and motivation of high quality account team.
  • Reaches personal and team bill-ability and utilisation targets, ensures direct reports are meeting utilisation and bill-ability targets, completing timesheets accurately.
  • Builds and maintains a deep and mutually beneficial client relationship with senior, board-level clients. Engages with clients for sale and delivery of projects. Can demonstrate that they've identified and acted on any opportunities to grow the account.
  • Develops a deep understanding of client’s business environment and consumers.
  • Constantly strives to improve processes and procedures.



  • Experience with sports or gaming clients is a bonus but not essential. You should however have an love or understanding of these areas in order to be across current trends.
  • Extensive account management experience at a leading digital agency, brand, professional services firm or similar organisation.
  • Experience leading the pitch process working in partnership with the new business team. Track record of managing a pipeline of at least £3m.
  • Excellent understanding of the digital arena and how new developments can be exploited to add value to a client’s business.
  • Successful track record of building exceptional client relationships; necessary capability, presence and professionalism to inspire confidence and credibility with clients and colleagues.
  • Line management experience, experience of managing teams.
  • Passionate about digital landscape and its impact on society. Is at the forefront of new thinking, and engages others through the communication of innovative digital ideas.


AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.


This job post is no longer open to applicants.

Group Account Director - Sports — London


Sending your application

Our apologies, there was a problem. Please try again or contact

If your application and qualifications meet the requirements of any of our current open positions, you will be contacted for an interview.

We cannot respond individually to all candidates who apply to AKQA, but again we thank you for your interest.

If you have submitted your application in error, or do not want AKQA to hold your data, please contact:


AKQA People team