Auckland – Tāmaki Makaurau, New Zealand

Senior Data Analyst

Analytics is one of AKQA’s fastest-growing disciplines; with executive support, a global team, a big data stack, and broad capabilities—including user-experience insight and applied machine learning. Our clients are building the future of their businesses, and more than ever, data is at the heart of creating this new reality.

As a Senior Data Analyst at AKQA, you’ll generate insights from data to optimise clients’ business performance and ensure customers enjoy more relevant and personalised experiences. You’ll work collaboratively with digital specialists from strategy, creative and technology disciplines, and you will drive Adobe or Google analytics Implementations—starting with a measurement approach, through to application implementation and ongoing optimisation. You’ll also mentor and direct juniors in the team, while building valued partnerships with all of your clients and colleagues.

Located in Auckland, you’ll work in a meritocratic culture, surrounded by some of the brightest minds in their fields. You’ll have the opportunity to learn and grow within a creative and technically advanced team, and access to ongoing personal and professional development. At AKQA, we are committed to both your career growth and your work/life balance.

 

RESPONSIBILITIES:

  • Be the go-to person for web/app tracking, data analytics, reporting/dashboarding and solution documentation.
  • Recommend digital measurement tactics and help define appropriate measurement frameworks.
  • Collaborate with web developers to define/setup/modify tagging infrastructure, and create tagging implementation documentation.
  • Analyse web/app usage and performance, document findings and provide recommendations on potential improvement.
  • Create reusable dashboards and reports in Google Data Studio, Power BI or Tableau, create solution documentation and present the solution as required.
  • Work with CX Strategists and web developers to design, deploy, analyse and optimise A/B and multivariate tests across a variety of platforms such as GA, Adobe Target, Sitecore DMS or Optimizely.

SKILLS AND QUALIFICATIONS:

  • Strong experience in delivering digital analytics solutions, from defining/implementing measurement strategies to extracting actionable insights for guiding user experience optimization.
  • Previous hands-on experience working with Google Analytics, GDS, Google Tag Manager and wider Google Analytics 360 suite.
  • Solid understanding of the conceptual underpinnings of web analytics platforms, with thorough working knowledge and experience of Google Analytics (essential) or Adobe SiteCatalyst (advantageous).
  • Understanding of best practices in web/app tracking and implementation, and campaign tracking expertise is advantageous.
  • Proven experience of applying agile project management frameworks to deliver digital analytics solutions.
  • Experience with reporting and dashboarding tools such as Google Data Studio (essential), Tableau or Power BI (advantageous).
  • Experience with A/B testing software such as Optimizely VWO is highly regarded.
  • Excellent communication skills to confidently present insights and ‘tell a story’ with data, and document project deliverables (architecture design, management frameworks and reports).
  • Enthusiastic, solution-focused attitude, with a passion for finding the best project outcomes.

 

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. 

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Senior Data Analyst — Auckland

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