Cairo, Egypt
SEO Analyst
At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
As an SEO Analyst, you will work with data science & product analytics, to help build products that will drive growth from search engines. You’ll use third-party tools for keyword analytics to identify new keyword opportunities and diagnose technical issues that will help us scale our proposition.
From our location in Cairo, AKQA offers our staff the opportunity to produce meaningful work for world-class. You will work in an environment which fosters a meritocratic culture and encourages ownership. As part of the technology team, you’ll be liaising with bright minds across India, UAE, KSA and Egypt.
ROLE REQUIREMENTS
- Carrying out keyword research using software (like Keyword Planner and Moz) to optimise web content
- Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
- Monitoring and reporting on search trends and SEO performance
- Analysing websites and social media pages to make recommendations for improvement
- Performing competitor analysis to identify content gaps and areas for improvement in website design
- Staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing
- Using Excel spreadsheets to compile reports
- Implementing link-building strategies
- Making suggestions for SEO-friendly content creation
- Providing keyword insights and SEO advice for other teams within the organisation
- Optimising webpages for mobile devices.
- Managing paid search campaigns.
QUALITIES AND CHARACTERISTICS
- Verbal and written communication
- HTML and JavaScript experience.
- Analytical skills and the ability to work with large data sets
- Organisation, time management and the ability to prioritise tasks
- Research skills and attention to detail when pulling data from multiple platforms
- Interpersonal skills to manage relationships with clients
- Project management skills
- An inquisitive nature and an ability to think creatively
- Problem solving and decision making.
AKQA is an Equal Opportunities Employer. We believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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