New York, United States

Strategy Director

At AKQA, we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

At Bloom, we work at the intersection of culture and purpose, finding the balance between brand love and brand trust. As a Strategy Director  you will frame problems in unexpected ways and be relied upon for clarity, leadership, and perspective by the internal team and clients. Serving as strategic lead on global accounts, you will use both qualitative and quantitative research to answer questions, prove or disprove hypotheses, and mine insights. But you will also have space to innovate, bringing an unconventional thinking for unconventional ideas.

About AKQA Bloom

Bloom is an autonomous new agency that will deploy vibrant thinking and bold ideas to help respond to the challenges of our time. Bloom’s mission is to protect our planet, open minds, and enrich lives by inspiring companies to make an impact that goes beyond communication. Bloom’s hope is that cross-disciplinary collective action will help to spark an industry-wide shift in attitudes and contribution through our shared humanity and societal responsibility.

By connecting culture with contribution, we believe that difficulties are not inevitable, challenges are not insurmountable and creative expression infused with meaning will help confront the obstacles that face a world that’s in constant change. No good action is ever too small or too late.

 www.akqabloom.com

 

ROLE REQUIREMENTS

  • Act as strategic lead on all Bloom projects: digital, social, traditional media, non tradition, and activations
  • Collaborate across teams, departments and agencies to encourage the best work and output
  • Work with and mentor junior strategists. Guide their deliverables and development
  • Provide information and perspective on the work's effectiveness. Share knowledge and expertise on the target audience and trends within digital and social media with the internal team and client
  • Build and foster client relationships by networking with current and new clients, to establish clear expectations, instill a sense of partnership to ensure the client trusts the approach and that the desired strategy is developed.  Regularly schedule assessments with clients to analyze and evaluate the effectiveness of projects and advertising programs
  • Provide perspective from experience in the advertising industry, with an emphasis on developing global integrated marketing ideas and brand strategy.  Use cultural insights to create innovative marketing ideas.  Analyze and evaluate data from client assessments to communicate with the Planning Department about successful strategies as well as areas requiring improvement
  • ‘Bring to life the target audience,’ meaning he/she will share his/her knowledge and expertise on the audiences that are most likely to be responsive to a client’ advertisement based on current and prior trends.  Communicate across to the client or through work product what the strategy is for reaching a desired audience.  Ensure that the strategy strengthens the clients’ identity and brand name.  Liaise with clients regarding advertising strategies and advertising objectives overall.  Analyze data to understand customer and market opportunities for the company and our clients
  • Identify the procedures that are helpful in producing deliverables, as well as areas where we could improve or streamline the process.  Guide the team to develop tangible end-products for each project. Monitor projects to minimize any disruption or delay to the achievement of goals and deliverables

 

QUALITIES AND CHARACTERISTICS 

  • Ability to understand the dynamics of a client’s business and the sector in which it operates
  • Understands how business, brands and customers interact, with a deep knowledge of the role that technology plays in this relationship
  • Experience in gathering multiple sources of information and turning it into insight and ideas
  • Can provide strategic direction on specific initiatives, identifying the key message or proposition and the best means to communicate or demonstrate this
  • Can translate strategic recommendations concerning online experiences into actionable content and / or function
  • Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding
  • Familiarity with the application and analysis of a wide range of qualitative and quantitative research techniques
  • Ability to design and implement measurement plans
  • 15+ years experience in a planning discipline, with an online, direct marketing, product development or research background.
  • 5+ years managing, leading and inspiring a team
  • A proven track-record of generating “customer insight” and detailed recommendations on the basis of research findings
  • Strong communication skills, and the ability to work with senior clients, are essential requirements
  • A background in the concepting, design, development and improvement of web-based services, products and solutions is advantageous

 

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

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Strategy Director — Miami

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