“Technology needs to be useful, accessible, human and convenient.”
AKQA Head of Emerging Technologies Andy Hood joined the AKQA team and clients in São Paulo to share insights on how emerging technologies are shaping the world now, and what that world may look like in the coming years.
The sheer amount of new technologies emerging is both inspiring and daunting. From virtual reality and artificial intelligence to voice interaction and adaptive, responsive physical environments, these experiences all provide new opportunities to revolutionise the connection between brands and their consumers.
As well as existing AKQA work, Andy presented examples of AI used in film editing, songwriting and painting, and explored AI as a creative presence in the world.