Converse and AKQA have launched ‘Forever Chuck. For Every You,' positioning Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair.
The campaign shows that whoever you are and however you identify, there’s a Chuck for every you. Today’s youth aren’t looking for perfect – they have confidence in uncertainty and change. The integrated campaign features celebrities such as Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe.
AKQA worked on the campaign concept and execution, with creative direction and production from Jen Brill Studio.
You can watch the video here.