14 June 2021

AKQA wins three prizes including Gold Pencil at One Show Awards

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The One Show has awarded AKQA three pencils for H&M Looop celebrating spatial design, customer experience and innovation.

Awarding the most groundbreaking work, The One Show is the one of the world’s most prestigious awards in design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.

Receiving the Gold Pencil in the Spatial Design category plus a Silver Pencil for Customer Experience and a Bronze Pencil for Innovation and Transformation, the work was also recognised with a further two Merits in the Immersive Spaces category and Agency-Initiated and Originated Projects.

Two people in white coats work with machines in a modern glass-walled lab. Red threads stretch across the ceiling, and mannequins stand in the hallway outside the lab. The space is bright and clean, with a contemporary design.
Red, black, and white tangled, curly fibers or threads swirl and intertwine against a light gray background, forming abstract, cloud-like shapes that nearly touch in the center.

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A dark background with intersecting white grid lines forming a three-dimensional perspective, creating a geometric and abstract effect.

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