Leader in Gartner global evaluation
For the second consecutive year, AKQA is positioned highest for its ability to execute in the Leaders Quadrant in Gartner’s annual independent evaluation that compares business transformation capabilities across consulting firms, agencies and systems integrators. In 2019, AKQA has further improved its previous position in both the ability to execute and its completeness of vision.
The Gartner report specifies AKQA’s strengths are Experience Design; Innovation and Mobile Capabilities, noting: “AKQA differentiates itself with experience design, creating customer experiences that span the full B2C customer journey across both digital and physical properties…AKQA leverages artificial intelligence and other immersive technologies to design innovative commerce experiences…”
The commentary also notes: “Clients and industry leaders recognise AKQA for its innovation particularly through the application of emerging technologies…AKQA continues to lead in the mobile space and provides its client value by delivering complex, integrated mobile solutions…”
The 2019 Gartner Magic Quadrant report provides insights that guide agency selection to help organisations seeking a partner for strategy and execution.
Gartner, the world's leading research authority, includes client testimonials in its assessment criteria. It defines Leaders as possessing “deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
AKQA employs 2,100 professionals in 26 studios across the USA, Latin America, Europe, and Asia-Pacific.
About the Magic Quadrant
Gartner “Magic Quadrant for Digital Marketing Agencies”, March 2019 by Jay B. Wilson, Elizabeth Shaw, Laurel Erickson, and Ewan McIntyre.
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