AKQA named a 2021 Gartner Magic Quadrant Leader


AKQA is positioned highest in the Gartner’s Magic Quadrant for Global Marketing Agencies 2021 for ability to execute and furthest for completeness of vision.

The 2021 report notes that AKQA creates transformative customer-centric experiences and helps clients define the future.

Highlighting AKQA’s ability to design comprehensive experiences that align with fundamental human needs and behaviour, and references how clients select AKQA for strategic and creative services, receiving value in-line with their investment.

AKQA is pleased to provide a complimentary copy of the full report available here.

The 2021 Gartner Magic Quadrant report provides insights that guide agency selection to help organisations seeking a partner for strategies and solutions.

About the Magic Quadrant

Gartner, the world’s leading research authority, includes client testimonials in its assessment criteria. Leaders possess deep, broad capabilities across all marketing competencies, most notably related to strategic services for marketing teams (which include business strategy and digital business transformation skills). Leaders also implement comprehensive, effective solutions at global scale. Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. The market for global marketing agencies is highly mature. Most agencies profiled in this Magic Quadrant have been in business for decades and possess robust staffing and technology depth across marketing disciplines, along with a breadth of enterprise clients across industries. Therefore, it should not be surprising to see the Leaders quadrant particularly crowded. However, marketers should note that, even among Leaders, there is significant differentiation in relevant experience, cultural fit and approach to solving global marketing challenges.

Gartner “Magic Quadrant for Global Marketing Agencies” by Jay B. Wilson, Ewan McIntyre, Laurel Erickson, 15 March 2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AKQA.