AKQA named in the Gartner Market Guide for Global Digital Marketing Agencies 2024

The 2024 Gartner report recognises AKQA for thought leadership and innovative use of emerging technologies, praising a diverse portfolio of AI empowered experiences for clients.

As the world’s leading research and advisory authority, the Gartner Market Guide for Global Digital Marketing Agencies provides objective insight into key areas of global digital marketing agencies to determine which are in keeping with core values and can best accelerate sustainable short-term and long-term growth. The research includes client testimonials in its assessment criteria.

The report notes: “AKQA is known for its thought leadership and innovative use of emerging technologies. Its client work is focused on the design and implementation of transformative experiences, from vision and purpose to prototype, pilots and launch. In addition, AKQA offers its clients innovation as a service; the agency embeds UX design and innovation strategy experts within a client’s organisation to create new business model concepts and prototypes.”

As client expectations and business models evolve alongside AI, the report also concludes that, “AKQA uses AI to augment the human creative processes and improve customer experiences and has a diverse portfolio of AI empowered campaigns”.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The full research report can be read here.