Recognition

It’s OK wins two CICLOPE Awards

A person in a pink winter coat and orange ski goggles looks up, standing in falling snow with a snowy mountain in the background.

It’s OK, AKQA’s collaboration with Oakley, has won two CICLOPE Awards for Best Original Music and Best Cinematography, earning Gold and Silver respectively.

Oakley It’s OK conveys the stories of remarkable athletes, including Chloe Kim, Mark Cavendish, Bubba Watson and Mikaela Shiffrin, and the sacrifices made in pursuit of mastery.

The pinnacle film features an original song, also written by AKQA, which resonated so well with audiences, the track was later released on the Spotify music service. It’s OK has been viewed over 40 million times on YouTube ensuring its declaration as an ode to athletic obsession.

A platform for directors, creatives, artists and producers CICLOPE festival jury members include director of photography, Antonio Paladino; global managing director of Unreasonable Studios, Clare Donald; managing director of Anonymous Content, Eric Stern; and managing director and executive producer of Superprime Films, Rebecca Skinner – with more than 1,000 entries this year.

A classic white car is parked outside a modern house at night under a starry sky, with palm trees nearby. Two people stand at the car’s open trunk. Large pink text reads ITS OK across the scene.