mk2
Making cinema matter
A unified experience for the cinephile.
Insight
With Covid-19 keeping cinema doors closed, mk2 accelerated its digital transformation in order to stay connected to movie lovers.
A reference in world art-house cinema, mk2 operates its cinemas as modern agoras, promoting quality filmmaking and supporting creative discovery. In a shifting industry, that meant adapting to new customer behaviours, and quickly.
Idea
A multimedia destination under one roof to engage cinephiles.
The mk2 offering was already rich and diverse - just disperse. The task was to streamline the digital experience into one unified hub for the film buff. mk2’s unique independent film catalogue at mk2 Curiosity and mk2 Trois Couleurs have been combined and reimagined as an online editorial platform, where the latest in cinema and culture is dissected.
Timing was of the essence. In three months, AKQA built the entire ecosystem - mobile-first - including a centralised visitor account, video on demand, payment, CMS and more.
We want to provide our visitors with films they don’t like yet.
Impact
A unified experience that confirms mk2 as a leading player.
Delivered in less than 90 days, the optimised hub has transformed the mk2 digital offering. Higher performance has cut page load time in half, but most crucially for cinephiles, mk2 now provides its customers a universal access to the world of art-house cinema and beyond.
