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AKQATree of Lights

Insight

Even though the holiday season is celebrated the world over, not everyone has access to the most iconic symbol of holiday cheer – the Christmas tree.

But with new technology and innovations, this can easily be changed. By simply owning a smartphone anyone can have the chance to deck the halls or just about any space they want, with a bit of festive magic.

A person holds a smartphone and interacts with an augmented reality game displayed on the screen, featuring animated characters and objects overlaid onto the real environment.
Three smartphones display a virtual, abstract Christmas tree in augmented reality, each placed in different environments—a brick wall, a cozy living room, and a dark stadium. Customization options appear on screen.

Idea

Introducing Tree of Lights, the first ever virtual tree app that harnesses augmented reality to generate a unique Christmas tree in any space. Using a procedural algorithm, Tree of Lights can display a number of interactive trees in full 360º.

Keeping with the gifting spirit, AKQA collaborated with World Land Trust to donate one real tree for each virtual tree app downloaded.

A row of small evergreen tree saplings, each with roots wrapped in plastic bags, is laid out on a wooden surface.

Impact

More than just placing virtual trees in spaces where users wanted to add a touch of Christmas cheer, AKQA along with World Land Trust placed hundreds of real trees in natural spaces that need protecting.

Bringing the holiday magic not just to the virtual world, but the real world as well.

Download the app ↘
  • AdweekAKQA's Holiday App Lets You Place an AR Christmas Tree Anywhere You Like ↘
  • FWAFWA of The Day ↘

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