Amrize A new force in construction

To launch Amrize as a new independent leader in the North American construction sector, AKQA partnered with the company to create a digital foundation from the ground up.

The new platform provides a cohesive experience for customers, investors and prospective employees, serving as a strategic tool for future growth.

Insight

A landmark debut.

To lead the North American construction market, Amrize required a powerful website to unify its vast offerings and signal its arrival as a formidable new force in the industry.

Idea

Engineering a digital giant.

An immersive online experience was created from the ground up. The platform combines compelling storytelling with technical precision to speak to every audience, from customers and investors to engineers and prospective employees. Over 300 pages of content were written, designed and localised across more than 40 custom components. Built on Adobe Experience Manager, the site launched with exceptional performance, accessibility and SEO scores, and best practices in Google Lighthouse, providing a seamless experience.

Impact

Foundation for the future.

Built to enable faster market entry, clarify a complex portfolio, and deliver a consistent experience as the business scales, the Amrize digital platform exceeds industry benchmarks for speed, accessibility, and usability. The site is a scalable foundation, serving as both a powerful digital touchpoint and a strategic tool for expansion. It establishes Amrize as a bold new leader, ready for tomorrow.