Porsche MotorsportMotorsport’s new home

Built the digital Hub with the same principles that define Porsche: lightweight, responsive and built for peak performance.

Built and launched the platform at the 24 Hours of Le Mans in under four months, powered by a MACH framework designed to perform like a Porsche.

Delivered localised rollouts. While each location had country-specific content, we orchestrated the assets from a single platform, thanks to the involvement and coordination of local markets.

Continued iterating and implementing new content and functionalities for the Hub to elevate the experience after launch.

Displayed live race data directly from the track, making the Porsche Motorsport Hub the most objective and authoritative platform for comprehensive racing coverage and real-time analysis.

Established dynamic data sets built around race performance and heritage, enabling each user to access a unique, personalised experience on the Hub.

Unlocked the Hub’s potential with the integration of in-car components, enabling users to live the race experience in first person, on their devices.

Established the Hub as a proof of concept for the evolution of the brand’s digital presence.