Celebrating 10 years of Uber reinventing mobility in Brazil.
Role
The Uber Boat served to raise the subject in unimaginable ways, even entering the São Paulo mayoral debate as candidates proposed adopting it permanently. The success rippled nationwide, prompting enquiries from other state governments eager to replicate a solution born to spark the conversation. Simultaneously, the campaign drove Uber's best-ever week on TikTok and a 100% surge in positive brand sentiment.
57.5m
Impressions across platforms
+3000%
Social media engagement
+4500
People went down the slide
