UN Women NL and DEGIRO Pink Chip

Turned market data on the outperformance of women-led businesses into the design blueprint for a first-of-its-kind investment product.

Ideated Pink Chip to hit two targets at once: provoking the market on gender bias while delivering a high-performing investment product that proves diversity pays.

Balanced institutional rigour with creative standout by designing an identity trusted by Euronext and optimised to scale across diverse financial platforms.

Developed the index criteria, weighting methodology and underlying financial structure in close partnership with leading index provider Thematic.

Secured key partnerships with UN Women NL and Thematic, launching the index live on DEGIRO, Europe’s largest investing platform, to mark International Women’s Day.

Brought PinkChip.org to life as a polished financial platform, translating dense index data into an elegant, highly actionable user experience.

Coordinated the launch through an integrated campaign, generating two million impressions and 70,000 site visitors in week one.

Set a new industry benchmark by launching the first-ever index aligned with UN SDG 5 and formally backed by UN Women, which reframed high-performance finance.