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Louis Vuitton The LV App

Insight

A metamorphosis of the Maison’s app.

A digital touchpoint crafted to elevate the client relationship and experience. With a focus to establish it as the primary platform for personalised interactions, distinct from the website, and further immerse members in the global Maison’s universe.

Three people stand against pillars. The first wears a long taupe coat and a large quilted black handbag. The second wears a cream, studded, long evening dress covered in holes and an oversized, brown, quilted clutch handbag. The third wears a pin stripped, long sleeved jacket style top and trousers.

Idea

The LV Universe.

Through UX, UI and navigation restructuring, the LV App is transformed with three main pillars: personalisation, immersion and exclusivity. New services, including repairs, customisations and appointment bookings, are available to access, transforming the LV App.

The app presents a renewed way to interact and discover products, fashion shows and editorial content. Through an interactive silhouette module, the service offering is propelled forward with a dedicated, personalised section. Exclusive previews of collections are offered, plus early access and app-only available products, kick-started with Louis Vuitton and Yayoi Kusama’s latest collaboration.

Brown quilted handbag with gold LV clasp. The bag is sitting on top of a large Louis Vuitton trunk with a white quilted background.
Two people stand together dressed in brown Louis Vuitton suits, one wears a flat cap hat the other wears sunglasses and a gold headpiece. A bridge, river and buildings sit in the background.
Phone displaying a woman in a casual grey jacket and matching skirt, she is holding a small blue and pink quilted handbag.
Multiple phones displaying different areas of the LV App, from a leather cafe racer to the women’s fall-winter collection.

Impact

Enticing exclusive experiences.

Since its launch, the LV App has become the go-to destination for loyal clients of the Maison to discover new exclusive products, engage in unique encounters, and receive personalised services from their Client Advisor, which has led to a 40% increase in engagement.

Download the LV App for iOS ↘

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