Louis Vuitton
The LV App
Enter the world of Louis Vuitton.
Insight
A metamorphosis of the Maison’s app.
A digital touchpoint crafted to elevate the client relationship and experience. With a focus to establish it as the primary platform for personalised interactions, distinct from the website, and further immerse members in the global Maison’s universe.
![LV COLLECTION-SILHOUETTE](https://images.ctfassets.net/feazk3r7m969/652SMddpEO9N9c54sd8uRP/fc2e069617bcd69d9a8578279f3673fd/LV_COLLECTION-SILHOUETTE.png?w=1920)
Idea
The LV Universe
Through UX, UI and navigation restructuring, the LV App is transformed with three main pillars: personalisation, immersion and exclusivity. New services, including repairs, customisations and appointment bookings, are available to access, transforming the LV App.
The app presents a renewed way to interact and discover products, fashion shows and editorial content. Through an interactive silhouette module, the service offering is propelled forward with a dedicated, personalised section. Exclusive previews of collections are offered, plus early access and app-only available products, kick-started with Louis Vuitton and Yayoi Kusama’s latest collaboration.
![LV BAG](https://images.ctfassets.net/feazk3r7m969/404sANIiVN5co7x037X4Rk/90ca5d05b029dc141dbd435d3f5891dd/LV_BAG.png?w=1920)
![LV RUNWAY](https://images.ctfassets.net/feazk3r7m969/3vApb9jizEk5xWB27D1Phq/4f668c2ece1c10e3cbb082a47d52f65d/LV_RUNWAY.png?w=1920)
![LV PHONE](https://images.ctfassets.net/feazk3r7m969/2FNpngDsnFOnIUvMbC7Daa/47d312e074ddf8db7a7dc1ff3e6b0559/LV_PHONE.png?w=1920)
Impact
Enticing exclusive experiences.
Since its launch, the LV App has become the go-to destination for loyal clients of the Maison to discover new exclusive products, engage in unique encounters, and receive personalised services from their Client Advisor, which has led to a 40% increase in engagement.