Daring teens to play an online game you could only win by going offline, proving that the best rewards are found beyond smartphones.
Role
Driven by strong contributions from influencers, Hide-and-Seek generated massive social media interactions and engagement. The campaign successfully tracked players who stayed offline, gathering meaningful input about players' digital detoxes, which ultimately elevated Proximus's brand perception.
15%
Increased brand perception
60%
Players that stayed offline during the challenge
46%
Participants registered via our influencers
40%
Youngsters that engaged with our social content introducing the challenge
1.3M
Interactions throughout social media including Snapchat, TikTok and Meta
50%
Players claiming they reconnected with nature, family and friends, and became more productive
