Idea
Prime the stage for new players and bring the guitar store experience online.
To empower fans to discover their own unique sound and style, Fender stepped up and offered three months of free online lessons on Fender Play—launching with a film series and social initiative inviting new players to Play Free.
Next to launch was Find Your Fender, a digital gear guide. The immersive audio experience adapts in real-time to choices, including music and finishes, and intelligently recommends the perfect Fender guitar, bass, or ukulele, for all levels. And since much of the world is unable to get to a store in person, Find Your Fender brings this traditionally in-store expertise seamlessly to the online arena.
