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BeyondFuture Lions 2017

Insight

For enquiring minds without limit. Future Lions is the first student competition where winners are celebrated on stage at the Palais des Festivals, Cannes.

This year’s theme is a call for those who are willing to look beyond what’s expected of them and their industry. Beyond immediate ability to become multi-disciplinary with diversity and depth of thought. For those who will turn their hand to unforeseen innovation and circumstance as a celebration of their curiosity.

Geometric abstract image showing layered white squares arranged in a symmetrical, concentric diamond pattern with metallic textures and shadows, creating a sense of depth and a three-dimensional effect.
Abstract geometric pattern with overlapping white 3D lines forming a lattice grid, converging towards a recessed, square-shaped center, creating depth and symmetry. The overall effect is highly intricate and modern.
White geometric pattern with interlocking 3D shapes and sharp angles, creating a complex, symmetrical, and layered structure with a sense of depth and abstract design.

Idea

Future Lions is AKQA’s annual initiative that celebrates bold and progressive ideas from students all over the world. The brief is simple: connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

Five winning teams are granted full access to the Cannes Lions International Festival of Creativity, and honoured with a limited edition Future Lions trophy. Alongside the individual awards, the school with the most number of shortlisted submissions is recognised as the Future Lions School of the Year.

Impact

Since its inception in 2005, Future Lions continues to grow its global reach and influence. In 2017, Future Lions attracted more than 2,100 participants from 64 countries, 81 nationalities, across 458 schools making it the most successful competition to date.

99% of winners have gone on to work for some of the world’s top advertising and design agencies. Now in its twelfth year, this incubator for talent has become one of the most highly anticipated seminars at Cannes.

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