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IBM Hybrid Cloud The future, fully optimised

Insight

Building for tomorrow’s technologies.

Today’s businesses encounter barriers when it comes time to grow and scale. Fragmented digital channels create security vulnerabilities, increasing costs and complexity that block the adoption of new technologies, including AI.

IBM recognised this challenge and developed Hybrid Cloud, a platform that simplifies and unifies complex business ecosystems to provide a secure, open and consistent platform for AI implementation. This helps businesses accelerate, optimise and maximise their existing AI investments to achieve their full potential faster.

Idea

Designing clarity into the creative platform.

To bring Hybrid Cloud’s powerful benefits to life, IBM and AKQA created a compelling visual vocabulary that translates these complex business processes into simplified 3D components. Each represents part of a business ecosystem and spotlights how Hybrid Cloud brings harmony and cohesion to previously disconnected systems. This comprehensive design toolkit integrates seamlessly into IBM’s existing visual language, enabling the production of a diverse range of stories in the future.

The anthem video unites the 3D components with captivating motion and story design to showcase the power of Hybrid Cloud to connect, simplify and unify. A suite of campaign assets includes cutdowns, animated loops, hero images and more.

Impact

Showing transformation in action.

This campaign demonstrates the transformative power of IBM’s Hybrid Cloud to solve widespread AI challenges in a clear, captivating and visually powerful way. It moves businesses from fragmentation to a unified ecosystem, ready for the full power of new technologies.

By addressing the barriers faced across industries, IBM solidifies its position as a trusted leader in hybrid cloud technology, offering an expert solution that businesses can rely on.

Our challenge was to bring IBM’s point of view to life, showing how a well-designed hybrid cloud is critical to scaling AI. AKQA brought our strategy to life visually and with simplicity, establishing a foundation through which we can deliver marketing, content and communications across IBM globally.
- Stephen Leps, Global Brand Strategy & Messaging Lead, IBM
A grid of twelve abstract graphical user interfaces, each with various shapes, buttons, dials, sliders, and blue, purple, and grey digital elements on a light grey background.
ibm.com/hybrid-cloud ↘
  • LBBAKQA illuminates the power of IBM Hybrid Cloud design with visually stunning campaign ↘

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