MediaWorks rova

Insight

Music fans want to easily discover streaming entertainment.

MediaWorks, a leading New Zealand media company, previously maintained its ten radio brands on individual websites, making it inconvenient for listeners to easily find their favourite shows and podcasts. This also resulted in a fragmented market for those looking to connect with listeners.

Idea

All of your favourite brands, together in one place, on a smart, contextually driven platform.

rova is a new digital platform that unites live music and entertainment from all ten MediaWorks radio brands into one hub, featuring custom playlists, exclusive podcasts, news, videos and competitions. This on-demand platform offers visitors a curated world of homegrown entertainment, personalised to match their tastes.

rova.nz launched with 130 music playlists curated to match any mood, over 950 chart-topping podcasts, 14 New Zealand radio stations and 120 live radio shows, over 1120 videos, 8895 articles and more than 160 competitions and events.

Myrova.

rova’s platform turns passive listeners into active participants. By analysing their behaviours and listening habits, it is able to continually curate a personalised mix of shows, podcasts, videos and articles, all delivered straight to their personal rova library.

Exceptional experience delivered.

Speed to market, performance and a customer experience that drives engagement were crucial requirements. Using MACH services like Contentful and Algolia in a Next.js app deployed to Vercel, an exceptional experience was delivered.

Impact

rova creates a genuine value exchange with its audience, growing smarter as it learns their habits.

With personalised features for registered listeners, interactions lead to better content recommendations, driving registrations and repeat visits. This enhanced experience will boost engagement and generate rich customer data for MediaWorks, ultimately creating a compelling offering for potential partners.