Insight
The Nike FuelBand got an upgrade – re-launched in the UK and launched for the first time in France and Germany. The opportunity was ours to motivate and excite the next generation of movers in their cities.
By creating inspiring content for each launch city, we add a different dimension to the product communication during launch. Make the FuelBand the most desired product in town with instant, vibrant and local content. Identify the right energy moment in each city to distribute it, and connect to the mobile, moving consumer.
