Sparking environmental action at the world’s largest technology show.
57 percent of endangered species are plants but they receive just four percent of the funding that protects them. The Royal Botanic Gardens, Kew Experience lets visitors stroll through a 3D garden maze to discover the value of plants from products they use every day to ones on the brink of extinction.
Since 2018, Kew has worked with Herbal Essences to identify top-performing plant ingredients for its products. Now, every Beautysphere visitor will have access to the same insider information and every successful maze journey will lead to P&G Beauty providing funds for endangered trees to be planted in the real world.
