Nike Football

Spark Brilliance

A close-up of a hand gripping a brightly lit control lever with glowing yellow and red lights, and the words “SPARK” and “BRILLIANCE” visible, suggesting a sci-fi or high-tech environment.

Igniting passion for the game.

Nike Football’s inspirational call-to-action during the 2016 Euro’s encouraged footballers to Spark Brilliance. A series of animations of The Spark Button elevated the moment an athlete makes the concious decision to change the game.

A futuristic helmet with STERLING written on it reflects bright neon lights and streaks of orange, red, and yellow, creating a dynamic, high-speed, sci-fi atmosphere.

A person stands in a futuristic, neon-lit hallway facing a large metal gate, holding a tablet or control device; glowing lines run along the floor and walls, creating a high-tech atmosphere.

A dimly lit room filled with glowing green laser beams crisscrossing in various directions. In the background, a yellow spotlight shines on a pedestal with a glowing yellow object on top.

A collection of colorful arcade and amusement machines, including a basketball hoop game, pinball machines, racing car seats, a treadmill, claw machines, a silver ball, and two toy-like figurines, all on a black background.

A hand interacts with a futuristic, glowing touchscreen interface displaying graphs, dials, and a central button labeled SPARK BRILLIANCE, surrounded by red and orange digital elements.

A person stands facing three brightly lit claw machines, glowing yellow and red, with their silhouette framed in the center. The scene has a vibrant, arcade-like atmosphere.