Yuri Van Geest

The Exponential Shift


“The best version of the future is peripheral vision.”

With a wave of new technologies ready to disrupt the world, Yuri Van Geest, co-author of Exponential Organisations and founder of Singularity University in the Netherlands and TEDx Amsterdam, visited AKQA in Shanghai to talk about how “exponential thinking” is redefining and reinventing the future today. Through examples of different companies that have adapted to the change, Geest showed why evolving with the seismic technological shift is important for brands to remain relevant in the new world today.