AKQA wins Gold at the Clio Sports awards
AKQA has received a Gold Clio in the Events category for Action Audio in this year’s Clio Sports awards, honouring the best in sports innovation around the world. Action Audio and Nike’s Runners Helping Runners have also both won Silver across the Experiential and Innovation categories.
Gold and Silver Clio
Developed in partnership with Tennis Australia and Monash University, Action Audio is an innovative sound design system that allows millions of people in the blind and low-vision community to enjoy live sport through the blend of data and sound. The world-first technology emphasises ball speed and trajectory, proximity to line and shot type, forehand or backhand, allowing people with low vision to follow critical moments.
Creating a more accessible future in sport, Action Audio has also received a Silver Clio for Innovation.
The project was recognised with a Silver Clio in the Experiential: Social Media category as a global campaign to support the running community worldwide and introduce Zoom Fly 5.
For the Tokyo edition, Nike Japan and AKQA collaborated with comedian Yuriyan Retriever to play the Chief Cheering Officer as first-time marathoners call the hotline asking for advice towards the 2022 Tokyo Marathon. Contributors’ questions and answers were transformed into short films released daily across digital platforms and Nike stores, generating 66 million media impressions.