Nature wins Gold at the Clio Awards
AKQA receives eight Clios including a Gold for The Museum for the United Nations – UN Live’s Sounds Right and two Silver awards for UN Women NL and DEGIRO’s Pink Chip.
Celebrating creative excellence in advertising around the world, the flagship Clio Awards programme continues to set a high bar across the globe for all marketers, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bring the community together.
Gold, Partnerships and Collaborations
Bronze, Branded Entertainment and Public Relations
Museum for the United Nations – UN Live Sounds Right
A world-first music initiative to recognise and credit NATURE. Sounds Right leverages the power of music streaming to generate royalties for nature conservation. From the humming of bees to the calls of speckled chachalacas and the din of a Colombian rainforest, each unique sound compliments the voices of renowned global artists such as David Bowie, Ellie Goulding and BTS.
Silver, Innovation and Creative Strategy
UN Women NL and DEGIRO Pink Chip
The Pink Chip Index, the first global benchmark tracking the financial performance of women-led companies, is reshaping market perceptions and highlighting the impact of female leadership. Launched on International Women’s Day at the Euronext stock exchange in partnership with UN Women NL, the index reveals that companies led by women CEOs consistently surpass market averages. This strong performance underscores the value and effectiveness of female leadership in delivering business success.
Bronze, Film Craft
Sony BRAVIA Cinema is Coming Home
Sony positioned BRAVIA as the TV made for movies. Two films capture the product’s cinematic features and the company’s tie to film-making. A collaboration with Spider-Man was launched: Across the Spider-Verse in New York City, showcasing the ultimate cinematic television experience. The narrative unfolds when social media influencer Jordan Fisher’s BRAVIA TV gets stolen, prompting Miles Morales to leap into action, blurring the lines between animation and reality in a thrilling rescue mission to bring the magic of the cinema home.
Shortlist Media and Audio
Coca-Cola Coke SoundZ
Coca-Cola created an AI-powered instrument to create and play uplifting sounds, blending technology with sensory engagement. Every element of the instrument’s design is engineered for an intuitive experience. The volume can be seamlessly adjusted by rotating the cap, while a single press generates a new, unique sound, powered by AI algorithms that prioritise positivity and mood enhancement.
