Idea
Coke SoundZ. The world’s first AI-powered instrument designed to play uplifting sounds.
To realise this visionary concept, Coca-Cola captured its signature sounds using state-of-the-art binaural microphones. Leveraging this rich sound library and insights from neuroscience, an AI was meticulously trained to compose an array of delightful tunes. Both digital and physical version of Coke SoundZ, have been designed for an optimised user experience from adjusting the volume by rotating the cap to generating new sounds with a simple press.
