Our people

The future, faster.

As part of our commitment to inclusion across the full spectrum of diversity, and as an employer of choice, AKQA desires to be a leading creative and professional services firm for the attraction, promotion and retention of women, people of colour and under-represented groups.

We recognise a series of actions needs to be taken to advance equity, equality, representation, and actively address any issues faced that may hinder career growth, promotion and retention. Through a series of company-wide, industry and recruitment initiatives, we are ensuring a greater pipeline of diverse talent at all levels, while also hiring and promoting more women and people of colour into senior positions. Our parent company, WPP, is among the top 10 performers in the FTSE UK gender diversity report.

Our New York team has created When I’m With Her – exploring the many dimensions of the incredible women across the AKQA global network.

This work to actively highlight role models and encourage our people to progress into leadership roles is ongoing, and includes the stories below.

When I’m With Her

Stories of dimension

For International Women’s Day 2021 When I’m With Her celebrates women’s stories across AKQA by depicting moments where they express their fullest selves.

Ed and Jay
Edward Barber and Jay Osgerby

Our job is to give a dopamine hit

The duo behind Barber Osgerby speak to the Financial Times about why their prolific output is all a question of collaboration and how they work on the scarier side of challenging.

Luiza Baffa
Luiza Baffa

Forbes 30 under 30

AKQA’s São Paulo Managing Director Luiza Baffa has been named on the Forbes Brazil 30 under 30 list of 2021. The list honours the most promising young people in Brazil.

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Hilary Coe

How I got here

Principal of Experience AKQA San Francisco Hillary Coe speaks about embedding experiences into life and work; her journey from climbing trees as a child to adventures in aerospace.

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David Justus and Sarah Cunningham

AKQA North America leadership

AKQA has promoted David Justus to Executive Director of Technology for North America and Sarah Cunningham to Director of Client Services in AKQA’s New York studio.

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Luciana Candi

New ECD of AKQA Portland

Luciana Candi joins as Portland’s Executive Creative Director. Featured in Adweek’s 100 Creative lists Top 18 Executive Creative Directors and has over 20 years of experience in design.

Luiza Baffa and Yllo Pedra

30 Under 30

AKQA São Paulo studios Managing Director Luiza Baffa and Senior Creative Yllo Pedra have been recognised in Meio and Mensagem 30 Under 30 list.

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Brian Vella

Predictions for the year ahead

The Australian Financial Review polled leaders about where the advertising and marketing landscape is heading. Managing Partner AKQA APAC Brian Vella shares his insights.

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Jefferson Liu and Axel Nygards

ADC Awards jury

The ADC 101st Annual awards celebrate the very best of creativity with a focus on artistry and craftsmanship. Jefferson Liu, Axel Nygards from AKQA join as jury members.

Jade Tomlin
Jade Tomlin

Seven ages of a creative

Group Creative Director AKQA London Jade Tomlin speaks to Creative Review about her journey into the creative industry, changes witnessed during her career, and dreams for the future.

Luiza Baffa e Matias Menendez
Matias Menendez and Luiza Baffa

Matias Menendez joins AKQA

AKQA welcomes Matias Menendez as Executive Creative Director for São Paulo. Alongside Managing Director Luiza Baffa, Matias will lead the Brazilian operations.

Romain Lartigue and Steffen Blauenfeldt Otkjaer

A one to one world

Managing Director AKQA Europe Romain Lartigue and Managing Director AKQA Denmark Steffen Blauenfeldt Otkjaer explores the evolution of direct-to-consumer strategies.

Diego Machado
Diego Machado

D&AD jury

Chief Creative Officer AKQA Diego Machado joins the Experiential jury at the D&AD Awards for 2022. The awards set a benchmark for creative excellence in design and advertising.

Hugo Viega

ANDY Awards jury 2021

Global Creative Officer AKQA Hugo Viega joins the jury at the ANDY Awards for 2021 as the LATAM Chair. The ANDYs celebrate bravery and innovation honouring global creativity.

John Patroulis Javier Campopiano Michael Houston
John Patroulis and Javier Campopiano

Borderless strategy

John Patroulis has been named as Global Creative Chairman and President and Javier Campopiano takes on Worldwide Chief Creative Officer of Grey.

Jade Tomlin, Lars Samuelsen, Laura Jordan Bambach

Eurobest 2021 Jury Panel

Group Creative Director AKQA London Jade Tomlin, Creative Chairman and CSO Uncle Grey Lars Samuelsen and President and CCO Grey London Laura Jordan Bambach join the Eurobest jury.

Paula Essig and Eduarda Nieto

Next creative leaders

AKQA’s Senior Art Director Paula Essig and Senior Designer Eduarda Nieto have been named as winners for the Next Creative Leaders 2021 by The One Club for Creativity.

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Eva Qin and Ivy Wen

Direct from China

AKQA Shanghai’s Head of Strategy Eva Qin and Senior Strategist Ivy Wen presented at the Alibaba 11:11 global Shopping Festival tapping into insights and trends from the customer perspective.

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Gus Machado

Setting the benchmark

The IAB MIXX Awards celebrates the best of advertising and digital marketing in Uruguay. Senior Copywriter AKQA São Paulo Gus Machado is joining the International jury.

Miriam Plon Sauer

The future of brand building

Executive Strategy Director AKQA Copenhagen Miriam Plon Sauer discusses key strategies related to brand building, strategy, valuation and performance at this year's Web Summit.

Arendse Hero
Arendse Rohland


Copywriter AKQA Copenhagen Arense Rohland speaks to Little Black Book on why the best ideas are hiding in plain sight and the importance of the dinner table.

Hugo Veiga

El Ojo Festival

Global Chief Creative Officer AKQA Sao Paulo Hugo Veiga has been selected as president of El Ojo Film. El Ojo de Iberoamérica International Festival recognises the best Latin talent.

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Laura Jordan-Bambach and Jade Tomlin

Campaign BIG Awards panel

President and CCO Grey London Laura Jordan-Bambach and Group Creative Director AKQA Jade Tomlin are joining the judging panel to celebrate the best of British advertising.

3. Pablo Maldonado ECD
Pablo Maldonado

New ECD of Grey Dubai

Grey appoint Pablo Maldonado as Executive Creative Director of Grey Dubai. Pablo will be responsible for defining and driving the creative vision and strategy across Grey’s offerings.

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The One Show Jury

Senior Creatives Ron Lewis, Thang Wei Heng, Peter Ampe, Kerstin Correll, Francisca Maass and Diego Medvedocky from Grey have been selected as jury members for The One Show.

2. Adweek 50 Jason
Jason Kahner

Adweek 50

Global President Grey Health and Wellness Jason Kahner has been honoured as an annual Adweek 50. Giving credit to individuals in media, marketing and tech with organisational and personal excellence.

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Amber Guild

Grey hires Amber Guild

Grey has hired New York Times Executive Amber Guild to lead the New York office. CCO Justine Armour said: “Amber is a champion of great ideas, and her warmth and vision brings out the best in clients and colleagues.”

Grey Lauries
Tyler Lambert and Kevin Radebe

Loeries 2021 Young Creatives

Grey South Africa’s Copywriter Tyler Lambert and Art Director Kevin Radebe have been named as the winners of the Loeries Young Creatives award. This award recognises the top young creatives in the brand communications industry.

2. Grey Hong Kong hires
Duffy Lau, Owen Smith, Winky To, Desmond Li

Grey Hong Kong promotions

Grey Hong Kong has appointed; Duffy Lau as General Manager, Owen Smith takes on Chief Strategy Officer, Winky To and Desmond Li have been promoted to Regional Business Partners.

2. Surprising Super Power
Graham Drew

Surprising superpower

CCO Grey Malaysia Graham Drew shares philosophies, inspirations, processes and experiences with The Drum’s So You Want My Job. Describing his career and creative journey.

Immortal Awards
Diego Medvedocky, Ron Lewis, Celeste Dalairac

The Immortal Awards Jury

President & CCO Grey LATAM Diego Medvedocky, Group CD Grey Health & Wellness Ron Lewis, and ECD Grey UK Celeste Dalairac have been selected as jurors.

Peter Alsante
Peter Alsante

Peter Alsante joins Grey New York

Peter Alsant joins Grey New York as Executive Creative Director. Peter led the team that won acclaim, including one Emmy and 11 Cannes Lions.

2. Mad Aves Rising Star Ron Lewis
Ron Lewis

A rising star

Global Creative Director Grey Health and Wellness Ron Lewis has been named one of Business Insider’s 50 rising stars of Madison Avenue who are revolutionising advertising.

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Tim Devine

Sustainable marketing

Executive Innovation Director AKQA AUNZ Tim Devine joins IAB Australia to review consumer trends and marketing approaches for sustainable products and marketplaces.

Rakesh Rachamalla
Rakesh Rachamalla

The e-commerce revolution

Managing Director AKQA Sydney Rakesh Rachamalla speaks to AdNews regarding the e-commerce revolution, the role of CX and what brand leaders need to consider.

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MeeYee Foong and Buboy Paguio

From imagination to realisation

AKQA Shanghai’s Creative Director MeeYee Foong and Technical Creative Director Buboy Paguio delivered a keynote at AdStars discussing leveraging new technologies.

Felipe Duarte and Rick Garcia

JongeHonden 2021

Copywriter Felipe Duarte and Senior Art Director Rick Garcia from AKQA’s studio in Amsterdam have won the JongeHonden (Dutch Young Lions). The brief came from Het Concertgebouw, a concert hall looking for ways to attract younger audiences.

Alisia Muscat, Camila Acosta, Mel Huang

B&T Women Leading Tech Awards

Managing Director AKQA Australia and New Zealand Alisia Muscat hosted a panel while AKQA’s Camila Acosta, Engineering Lead was shortlisted in the engineering category, and Mel Huang received the highly commended award in the design category.

Hillary Coe and Andre Gray

The most inspiring talent

Principal of Experience AKQA San Francisco Hillary Coe and ECD Grey New York Andre Gray are honoured in this year’s Adweek’s Creative 100. An annual celebration of today’s top innovators and most fascinating creative professionals.

Matt T
Matt Townsend

Leading brand summit

Executive Product Director AKQA Auckland Matt Townsend presented a keynote at New Zealand’s leading brand summit sharing insights regarding the future of experiences.

Florence Ng
Florence Ng

The Drum Awards jury 2021

The Drum Awards for Digital Advertising APAC recognises the most effective and innovative work. Creative Director AKQA Shanghai Florence Ng has been selected to join the jury.

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Dan Dowden-Brown

New Delivery Director appointed at Potato

Dan Dowden-Brown joins Potato as Delivery Director for its US operation. Dan joins from AKQA where he was Delivery Director, bringing a wealth of client experience.

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Alisia Muscat

Breaking perceptions

Managing Director AKQA Australia and New Zealand Alisia Muscat speaks to BandT, reflecting on her thirteen-year career as a woman leading in tech and how vital diversity is as a core value.

Hideaki Hara
Hideaki Hara

AKQA Tokyo’s new General Manager

Hideaki Hara has been promoted to AKQA Tokyo’s new General Manager, leading the studio’s business in Japan. A Client Partner who has worked with Nike, Google, Itochu and more.

Big fix up
James Spencer

Tech pioneers

Senior Developer Potato and MUST Platform Architect at Fictioneers James Spencer has been named as a Tech Trailblazer at BIMA 100.

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Cassi Husain

Cassi Husain joins AKQA

Cassi Husain joins as Group Strategy Director, and Head of Research and Analytics in San Francisco. Cassi comes to AKQA with more than ten years of experience.

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Jon Ip

Jon Ip to lead Shanghai

Jon Ip has been appointed Managing Director for AKQA Shanghai. The move comes after three successful years of Sam Sterling’s leadership.

Johnny Budden

The Drum’s UK Digital Agency Census

Executive Creative Director AKQA Johnny Budden speaks to the Drum about how AKQA has kept up its culture of excellence while colleagues and creatives are working apart.

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Gemma Redgrave

Rising stars inspiring change

Partnerships Manager AKQA London Gemma Redgrave has been named in The Dots rising stars inspiring change list, spotlighted as an individual who is transforming today’s industry.

Hillary Coe
Hillary Coe

Hillary Coe joins AKQA

Hillary Coe joins as Principal of Experience, in San Francisco. Hillary has 15 years of experience in design, catering to some of the world’s largest and innovative companies.

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Luiza Baffa and Renato Zandoná

AKQA São Paulo leadership team promotions

At AKQA São Paulo Luiza Baffa has been promoted to Managing Director and Renato Zandoná to Executive Creative Director; leading the studio, its partnerships and client collaborations.

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WPP named a gender equality

The Equileap Global Report assessed 3,702 publicly-listed companies across 19 gender equality criteria.

JoRoan Lazaro

AKQA New York new ECD

JoRoan Lazaro joins AKQA as Executive Creative Director with over 20 years of experience in product design and will lead the creative team in New York.

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AKQA Perspectives

Reasons to ignore the status quo this year

Grey Copenhagen, Potato San Francisco, AKQA Shanghai and Melbourne crowd-sourced a list of 21 emerging trends that have the potential to change our trajectory and excite us for 2021.

Debby Reiner, Rosie Cross, Steph van Niekerk

Female Frontier

Grey Global Client Leader Debby Reiner; Strategic Planner AKQA London Rosie Cross, and Executive Creative Director Grey Africa Steph van Niekerk were all recognised in the awards.

Jade Tomlin
Jade Tomlin

Jade Tomlin joins AKQA

Jade Tomlin has joined AKQA London as Group Creative Director. Jade has over 12 years’ experience in lead creative roles, and reports into Johnny Budden.

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AKQA Group

New York Festival Jury

Across AKQA Group, employees have been invited to participate in the Executive and Grand Jury for this year’s New York Festival Advertising Awards.

Bianca Dordea

Joins AKQA in San Francisco as Client Partner

Bianca is a marketing communications leader with over 22 years’ experience. Her multicultural and cross-functional background, working on client and agency side gives her a unique perspective.

Gemma Redgrave

The best workplace for the future

After honouring AKQA as Agency of the Year, Creativepool asked Talent Partnerships Manager Gemma Redgrave, about working at AKQA and what’s expected in 2021.

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Becky Swarbrick

Creativepool Emerging Talent

Designer Becky Swarbrick has been named as the People’s Choice Emerging Talent winner, receiving the most public votes for her work.

Erika Moreria Next creative
Erika Moreira

Next Creative Leaders

Copywriter Erika Moreira is named as the Latin American Next Creative Leaders winner by The One Club for Creativity; celebrating women and non-binary professionals.

Shaun Rowland

The great personalisation reset

Marketing Strategy Director Shaun Rowland, AKQA Melbourne spoke to Mi3 about why 2021 is the year for a fundamental rethink on personalisation.

4. Fran Luckin looks back
Fran Luckin

A year of creative challenges

CCO Grey Africa Fran Luckin shared her chairperson’s report at the recent Loeries Awards, including her thoughts on the impact of creativity during the unpredictable year.

Glenn Jeffrey

Automotive branding is evolving

Executive Creative Director Grey Africa Glenn Jeffrey shares his thoughts on how the world of automotive marketing is evolving as a result of the pandemic.

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Jason Kahner

Lessons learnt

President of Global Health and Wellness Grey Jason Kahner explores how humanity can help us overcome immense challenges.

Yukiko Ochiai

Brand loyalty in Japan

CEO and President Grey Japan Yukiko Ochiai shares the core elements that inspire fierce loyalty to Asia’s top brands. Being innovative, hard-working and sincere.

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Devashnie Singh

Creating spaces to thrive

Chief People Officer Grey South Africa Devashnie Singh speaks to BizCommunity about how rewarding it is seeing the talent hired making magic with their gift of creativity.

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Peter Ampe

The power of neurodiversity

Creative Partner FamousGrey Peter Ampe explores finding strength in what others may perceive as your weakness.

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Margaret Russo

Back-to-school season

Ad Club Insider features GCD Grey Group Margaret Russo as she explores how marketers should plan for the unprecedented school year ahead - as a result of Covid-19.

3. Philippines 100 brands
Juan Manuel De Borja

Convenience economy on the rise

Strategic Planning Director Grey Juan Manuel De Borja speaks to Campaign Asia about the economy in the Philippines. He shares insights on how brands have prospered during the pandemic.

Nathan Gainford and Jonny Tennant-Price

Grey London’s new Managing Directors

Grey has appointed Nathan Gainford and Jonny Tennant-Price as joint Managing Directors, the new roles are designed to help support creative product, culture and operations.

1. Brandon Solis
Brandon Solis

Grey new Head of Social and Connections

Brandon Solis has joined Grey New York as Executive Director of Social and Connections. Brandon will oversee social media, digital content, and influencer marketing.

Steph Van Niekerk, Asawin Phanichwatana, Graham Drew, Justine Armour

The One Show jury

Senior Creatives including Steph Van Niekerk, Asawin Phanichwatana, Graham Drew, and Justine Armour from Grey have been selected as jury members for The One Show.

1. SaraArmando
Sara Worthington and Armando Flores

Award-winning creative duo

Sara Worthington and Armando Flores have joined Grey New York as Executive Creative Directors. Sara and Armando’s work has been recognised at Cannes, D&AD, Clios, Andys, and AICP.

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Diego Medvedocky

5 Minutes with Diego Medvedocky

President and CCO Grey Latin America and President Grey Argentina Diego Medvedocky shares his experience as a member of the creative board and the future of Argentinian advertising.

2. Grey China Kathy Liu
Kathy Liu

Grey China new Head of Strategy

Grey Group China has appointed Kathy Liu as the new head of strategy. Kathy said: “I am delighted to take on this role and look forward to partnering with our clients to deliver truly transformative results for their brand and business.”

2. Grey Tokyo CCO Masanori-Tagaya-
Masanori Tagaya

Grey Tokyo promotes Chief Creative Officer

Grey Tokyo has announced the appointment of Masanori Tagaya as Chief Creative Officer. Masanori said: “At a time like this when the world is keen on finding the true essence of our existence, I find it to be an extraordinary opportunity to dive in.”

2. Justine Leading Women
Justine Armour

Ad Age 2021 Leading Women

CCO Grey New York Justine Armour joins Ad Age’s Leading Women US 2021 class. Justine has created virtual creative hangs and hosting discussions on topics including coping with isolation and racial inequity.

Celeste Dalairac

Grey appoints Executive Creative Director

Grey UK has announced the appointment of Celeste Dalairac as Executive Creative Director. Celeste said: “I am honoured to have been tasked with helping the agency ensure it fosters the perfect environment for creative work and talented people to thrive.”

4. Grey Dubai Philippe
Philippe Berthelot

New Managing Director Grey Dubai

Philippe Berthelot has been appointed as the new Managing Director of Grey Dubai. Philippe said: “Brand communication is my passion, and I look forward to starting this journey with Grey so we can create amazing work together.”

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Daisy Bard and Orla O’Connor

Future Leaders 2021

Grey London’s Daisy Bard and Orla O’Connor are two of Campaign’s top 30 female, non-binary and gender non-conforming rising stars.

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Javier Campopiano

New Global Creative Partner at Grey

CCO Grey Europe Javier Campopiano has been promoted to Global Creative Partner at Grey, a new position overseeing work across Europe and Asia whilst driving creative output across WPP.

4. Grey Africa Thando Mafongosi
Thando Mafongosi

Grey Africa appoints new Strategy Director

Grey Africa has announced the promotion of Thando Mafongosi to Strategy Director. Mafongosi is an experienced brand marketer with years of experience in the advertising industry.

Tim Jones

Grey hires CCO to lead pharma

Tim Jones joins Grey Group as Chief Creative Officer pharma, where he will lead creative for the global pharmaceutical practice.

TJ Njozela

Grey Africa appoints Creative Director

Grey Africa welcomes TJ Njozela as Creative Director. TJ believes that the power in advertising lies in its ability to affect people on a psychological and emotional level.

Creator of the Year Metalist Ken Mitani
Ken Mitani

Creator of the Year Medalist

Associate Creative Director Grey Tokyo Ken Mitani was recognised as a Creator of the Year Medalist for his famously effective work for clients.

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André de Jager and Ayesha Kaprey

Grey Africa hires dynamic duo

The multi-talented creative duo, André de Jager and Ayesha Kaprey, have joined Grey. Between them, they have been awarded Gold, Silver and Bronze Loeries throughout their careers.

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Andre G. Gray

Andre G. Gray joins Grey

Grey New York welcomes Andre G. Gray as an Executive Creative Director. CCO Grey New York Justine Armour said: “Andre is deeply committed to advocating for underrepresented voices.”

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Yukiko Ochiai

Recognising International Women’s Day

Campaign Asia speaks to President and CEO Grey Tokyo Yukiko Ochiai to share her thoughts on the best ways for brands to mark International Women’s Day.

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Simon Wassef

whiteGREY appoints Chief Strategy Officer

Simon Wassef joins whiteGREY as Chief Strategy Officer leading the strategy offering. Wassef said, “whiteGREY is scarily ambitious. And our clients expect it. Let’s go.”

5. Spikes Asia Awards
Lee Simpson and Syed Gousul Alam

Spikes Asia Awards Jury

Managing Partner and Country Head Syed Gousul Alam Grey Bangladesh and CEO Lee Simpson whiteGREY Australia, are jury members for Creative Effectiveness and Creative Strategy.

3. CEOs Carol and Denise opt 1
Coral Arnedo and Denise Orman

Two new CEOs for Grey LATAM

Across Grey LATAM, they welcome two new CEOs, Denise Orman joins Grey Argentina, and Coral Arnedo joins Grey Mexico.

2. Christine McCambridge
Christine McCambridge

Grey Commerce Global Executive Director

Christine McCambridge has been promoted to Global Executive Director Grey Commerce. Christine will implement an agency vision for integrating commerce and creativity across channels.

Richard Stevens

Map’s new Principal Director

Industrial design studio Map announces Richard Stevens as its new Principal Director. Richard said: “For me, the most exciting challenge is to move the Map story forward.”

Terence Leong

New Tokyo Executive Creative Director

Joining AKQA Japan as Executive Creative Director is Terence Leong. In his new role, Terence is responsible for translating AKQA’s global creative vision for the Japanese market.

Laura Beretti, Richard Buchanen, Rosie Cross, Paul Ostryzniuk, Robbie Smith, Jacqui Sze and Yazminca Woodward

Mentoring emerging creatives

Laura Beretti, Richard Buchanen, Rosie Cross, Paul Ostryzniuk, Robbie Smith, Jacqui Sze and Yazminca Woodward are working with emerging creatives as part of D&AD New Blood Academy.

Justine Armour and Diego Machado

Nurturing young creative talent

Grey New York CCO Justine Armour, and AKQA Global CCO Diego Machado spoke with The Drum about engaging junior talent during this disorienting and intensely frustrating time.

1. Laura Jordan Bambach
Laura Jordan Bambach

The inaugural 40 Over Forty list

A prominent voice championing bold creative experimentation, gender equality, and diversity, CCO of Grey London Laura Jordan Bambach is recognised in the first year of Forty over 40.

Cassandra Sinclair

Fact from fiction

Cassandra Sinclair President of North America Pharma at Grey Group discussed on WPP TV how transparency is at the intersection of culture and behaviour.

Sam Sterling

Asia-Pacific Strategy Leadership

Sam Sterling has been appointed as Chief Strategy Officer across Asia-Pacific. In Sam’s new position, the region will benefit from her international experience in business.

David Vogel
David Vogel

Supercharge customer experience

Muse by Clio speaks to Executive Experience Design Director David Vogel discussing ways to improve your customer experience through employee experience.

Yanci - LBB
Yanci Wu

Improving the user experience

User Experience Designer Yanci Wu talks to Little Black Book about how a company’s user experience can improve the overall organisation from within.

All Rise
Daniel Jones and Carlos Arias

The right to be heard

ALL RISE, a non-profit social justice publication developed by Daniel Jones and Carlos Arias from our Portland studio. It is curated by currently and formerly imprisoned people - providing a platform for creative expression.

Sara Koreishy and Yawar Iqbal

Effie Awards Pakistan Jury

The Effies recognise achievements in marketing communications. CEO Sara Koreishy Grey Pakistan and Executive Creative Director Yawar Iqbal at JWT-Grey, have been invited to participate on the Effies Pakistan 2021 jury.

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Frederik Schumann

Design Matters

Senior Art Director Frederik Schumann presented on stage at this year’s Design Matters, discussing aio, an app with a holistic approach to wellbeing. The event is host to a community of creative minds who share a passion for digital design.

Melanie Huang
Melanie Huang

The brightest talent

Lead Designer Melanie Huang is listed as a B&T 30 Under 30 Creative finalist, a showcase of the brightest young talent. Melanie said “if she can inspire one other creative to reframe what they feel can be possible, then that is success.”

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Qaqamba Jacobs

Grey Africa New Business Unit Director

Qaqamba brings a wealth of diverse experience in branding, advertising and media. Her deep knowledge in alcohol marketing will help steer the Hunters brand and WPP #LIQUID team to greater heights.

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Yolanda Haynesworth

Diversity and Inclusion

Executive Vice President Yolanda Haynesworth at Grey Health & Wellness joined the Adobe panel, calling upon the advertising industry for immediate action from all organisations to include a broader spectrum of race, culture and background.

Eduarda Nieto
Eduarda Nieto

From the Academy to Art Directing for Nike

Art Director Eduarda Nieto speaks to D&AD about her career journey. From winning a Pencil at New Blood Awards, to being part of the Academy, Eduarda then went home to Brazil and began working at AKQA Casa.

Rosie Cross

Tackling racism in our industry

Strategist Rosie Cross speaks to LBB about how we can learn from the past to look towards the future. Rosie said: “Expanding our definition of racism will help us feel a lot more comfortable tackling it.”

Jiapeng Song -Steven Gutteridge
Jiapeng Song and Steven Gutteridge

Brand experience in a post-pandemic world

Experience Designer Jiapeng Song and Head of Technology Steven Gutteridge speak to Muse about emerging from the pandemic stronger. They Explain: “It’s the most trying of circumstances which create the most interesting outcomes.”

Sam Sterling

International Indie Music Season

International Indie Music Season is an annual event for the global music industry to connect alongside curated panels. Managing Director Sam Sterling covered global and regional technology and lifestyle trends that are driving innovation.

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Suki Heather

The HERoes

Creative Director Suki Heather has been named in this year's HERoes Women Role Model list. The judges noted Suki’s role in the initial Women’s Global Council that brought together senior women across the AKQA family.

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Jacqui J Sze

New Blood: By the Book

Senior Creative Jacqui J Sze recently featured in D&AD New Blood: By the Book. The video series offers advice to those entering the industry for the first time, including the do’s and don’t’s of portfolio building.

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Simon Jefferson

Accelerating trends

Managing Partner Simon Jefferson speaks to Top Interactive Agencies about his career and Covid-19. On the pandemic, Simon said: “it has pushed people online to do the things they would have done offline, accelerating trends we’ve seen over the past 10 years.”

Anthony Lui

Yes, in a time of no

Berghs School of Communication hosted a festival with the theme, ‘how does one say yes in this time of no?’. Creative Director Anthony Lui provided insight on how our Berlin studio is assisting clients, as well as advice on opportunities for graduates.

Danish Digital Awards
Miriam Plon Sauer and Mads Fuhr

Danish Digital Awards

Strategy Director Miriam Plon Sauer and Client Service Director Mads Fuhr were part of the Danish Digital Award’s jury, which highlights the most inspiring and effective digital work. Mads is one of the founding forces of the award show and part of the advisory board.

Geoff Northcott

Sports and e-sports marketing

Managing Partner Geoff Northcott talks to Global Vice President Nike Football, Camilo Andrade about learnings from sport and carrying them over to your career. They discuss the importance of having a distinct mission as the foundation of a brand.

Rosie Cross
Rosie Cross

BIMA 100 Rising Star

Every year BIMA launches its search for the 100 most pioneering people in the digital industry. Strategist Rosie Cross has been featured on the list as a Rising Star. Celebrating future leaders earmarked for success because of the influence of their ideas.

Alisia Muscat BandT
Alisia Muscat

Leading through a crisis

Managing Director Alisia Muscat speaks to B&T about leading through a crisis. Alisia said: “We’ve empowered the team to lead the way, tell us how best we can stay connected, engaged and motivated.”

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Brian Vella

Covid-19 and Retail

David Roth CEO The Store WPP EMEA and Asia recently interviewed Managing Partner Brian Vella on how retailers are increasing their digital footprint. They discussed how services are being extended and how workspaces are adjusting.

Jiapeng Song
Jiapeng Song

Experiential beyond the pandemic

Experience Designer Jiapeng Song recently took part in a discussion for China Connect. The session covered what experiential marketing will look like beyond the pandemic and if the changes will be a temporary trend.

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Payam Cherchian

Creatively embedding data

Executive Director of Data Science and Analytics Payam Cherchian speaks to Muse by Clio about the intersection of art and science, and includes tips on how to embed data into the creative process.

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Sam Sterling

Beyond the pandemic

Managing Director Sam Sterling writes for Forbes about life after the pandemic. Sam said: “We can take the view that things will be uncertain, or we can take steps now to build a robust business.”

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Hugo Veiga

All will be cool

Chief Creative Officer Hugo Veiga, released ‘Vai Ficar Fixe’, from his alter ego – Gohu. MTV said: “The coolest song from quarantine.” All profits will be donated to fight Covid-19.

Natalie Broome
Natalie Broome

WACL Future Leaders

Learning and Development Manager Natalie Broome, has been named as one of WACL’s Future Leaders 2020 award winners, Natalie will attend a Rising Women Leaders Programme.

Alisia Muscat and Sam Sterling

What the West can learn from China

Managing Directors, Alisia Muscat and Sam Sterling swap stories and strategies about dealing with Covid-19 and what the West can learn from China.

Miriam Plon Sauer

Miriam Plon Sauer joins Denmark’s leadership

Joining AKQA as Executive Strategy Director 15 months ago, Miriam Plon Sauer has recently been promoted to General Manager of our Denmark studio.

Johnny Budden portrait image
Johnny Budden

Promoted to Executive Creative Director

Johnny has spent nearly a decade with AKQA, in his new position Johnny’s work will unite physical and digital worlds to enhance lives across service, product and architecture.

Resh Sidhu

How to succeed with creative tech

Group Creative Director Resh Sidhu, spoke with The Drum during their Digital Transformation Festival, about the tools creatives are using to create success in today’s market.

Miriam Plon Sauer-1
Miriam Plon Sauer

The origin story of the Adman

General Manager Miriam Plon Sauer, speaks to Unfold about changing the destructive self-narrative of the PR and comms industry.

Brian Vella
Brian Vella

Working the slack

Managing Partner, Brian Vella, writes about embracing the slack in the system due to Covid-19, use this as an opportunity to prepare for what’s next.

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International Women’s Day 2020

Celebrating diversity and inclusion

For International Women’s Day studios across the AKQA family have celebrated diversity and inclusion with workshops, discussions, activities and content.

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International Women’s Day

When I’m With Her

Our New York team has created When I’m With Her — a film that explores many dimensions of the incredible women in AKQA’s studio.

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Ron Peterson

Simplicity amidst surplus

Managing Director, Ron Peterson was invited to present at the Sophus3 Automotive Digital Summit. Ron explored how world-leading organisations are navigating seismic shifts.

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Sam Sterling

Women in transport

Managing Director Sam Sterling featured on The Bond x Women In Transport panel. Insights into the role of technology to meet transport customer demand and advances in facial recognition were discussed.

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Scott Symonds

Applying a performance lens to branding

Managing Partner, Media, Scott Symonds spoke with AdExchanger about developing a product to automate the process of CTV audience targeting verification, and the importance of using digital to build brand and drive performance.

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Ros Horner

The value of diversity in design

Design Director, Ros Horner tells BandT why an hour in a government immigration office changed her outlook on design, learing her most important lesson – the value of diversity in design.

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D&AD Festival 2020

Chief Creative Officers Diego Machado and Hugo Veiga and Executive Creative Director Tim Devine have been selected to be part the D&AD Festival. Diego joins the panel as a judge, Hugo and Tim will be discussing Code of Conscience.

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Sam Sterling

One Show China

Managing Director Sam Sterling was invited by the One Show China to give a keynote about experience commerce in Shanghai. Covering how China is globally leading the way, and what brands should consider when creating their own experiences.

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Auckland, Melbourne and Sydney

The future of personalisation

AKQA and Amazon held thought leadership and networking sessions in Auckland, Melbourne and Sydney for clients, friends and partners. The event unpacked the trends, challenges and forecasts for ‘the future of personalisation’.

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Natasha Avery

Director of Talent Acquisition

Natasha Avery is based in the USA, with over 20 years experience in recruitment and talent strategy, joining AKQA as Director of Talent Acquisition.

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Sam Sterling

Stronger together

Sam Sterling has been promoted to Managing Director for the Greater China and Japan region. Sam spoke to Campaign Asia about how she will continue to deliver to these markets.

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Hugo Veiga and Diego Machado

Freedom in creativity

Following their 2019 Cannes Lions success, the São Paulo duo spoke to Creativepool about their process: “We like to work with nimble teams empowered with the autonomy to make ongoing decisions”.

Hugo Veiga

The importance of ambition

Executive Creative Director Hugo Veiga has written for the Brazilian journal Dinheiro Vivo about the ongoing evolution of the creative industry. Highlighting the importance of ambition, and the need to always seek out references and inspiration.

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Axel Nygårds

The value of studio culture

Creative Axel Nygårds appeared in a BBC short film about studio culture. Drawing insight from a handful of London creative studios, including AKQA, and examines how we’re building and maintaining a collaborative, creative working environment.

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Andy Hood and Steffen Otkjær

AI will change civilisation

Our Copenhagen studio hosted the future of AI, led by head of emerging technologies Andy Hood and MD Steffen Otkjær. Andy examined the current potential and immediate future of AI, while Steffen explored the hypothesised singularity event.

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Suki Heather

Pitch 100 Superwomen

AKQA London Creative Director Suki Heather has been recognised within the Pitch 100 Superwomen. The initiative celebrates women working behind the scenes in the creative industry, with a focus on fearless risk-takers who get the job done.

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Maurício Dias

Representing Brazil at Young Lions

Copywriter Maurício Dias, whose project work includes the multi-award-winning Netflix Stranger Broadcast, has been named as the Brazil representative for the Cyber category in the Young Lions competition at the 2019 Cannes Lions Festival.

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Stephen Forth

New Zealand online retail summit

Experience-design director Nel Johnson attended the 2019 iMedia Online Retailer Summit at Lake Taupo in New Zealand to present to a group of senior e-commerce professionals, on the theme of ‘creating moments that matter’ for their customers.

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Jazz Advaney

Mirren Live conference in New York

AKQA business development lead Jazz Advaney was a guest speaker at the 2019 Mirren Live Agency Growth Conference in New York. They examined what it takes to be effective in business development roles.

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Jacqui Sze

D&AD Festival: Jacqui Sze as New Blood judge

Senior Creative Jacqui Sze appeared as a D&AD New Blood judge, for a Heinz ideas competition which explored new ways to market the traditional tomato ketchup. Jacqui was nominated for the D&AD 2019 ‘Next Photographer’ award.

Stuart Jarvis
Stuart Jarvis

Future of personalised commerce

Insights and Personalisation Director, Stuart Jarvis, spoke at the Sitecore virtual commerce summit. Stuart discussed how brands are embracing the challenge of updates to data regulations.

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Sam Sterling

The future of retail in Asia

Shanghai MD Sam Sterling delivered a guest lecture to executive-MBA students from the Berlin School of Creative Leadership. Sam spoke about the Chinese retail environment, and detailed the country’s (in)famous fully automated cashless economy.

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Jacqui Sze

Future Female Creative Leaders

Campaign Live’s Future Female Creative Leaders for 2019 selected AKQA Senior Creative Jacqui Sze has been selected for the ‘Ones-to-Watch’. The list profiles outstanding female talent, Jacqui was recognised for her multidisciplinary skills.

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Kathryn Webb

AI as a creative tool

AI practice lead Kathryn Webb has featured in AdWeek to discuss the growing interest in AI’s potential for creativity. The article explores how AI can supplement the creative process rather than simply serving as an element of the finished product.

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Resh Sidhu

No compromise

AKQA New York group creative director Resh Sidhu has featured in Australian journal AdNews to discuss life as a female in the creative industry. The interview explores how no one should have to compromise any professional or personal goal, and the need to seek out mentorship and opportunity, even if that means moving around the world.

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Eric Orton

Personalisation panel

AKQA Melbourne executive technology director Eric Orton appeared on a panel discussion, for the ‘Path to Personalisation’ event that was hosted by software company and AKQA collaborator Sitecore. The conversation explored how to launch a future-proofed, data-driven personalisation strategy that drives conversion and can handle any new device that emerges on the market.

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Resh Sidhu

New frontier

AKQA Group Creative Director Resh Sidhu was invited to speak at University of the Arts London’s annual conference. The theme of the event was innovative practices. Resh’s Keynote focused on AKQA’s work, creating the future with our clients and the rise of immersive mediums, exploring the new frontier and peeked into what the future can hold – looking at brain interfaces, A.I and beyond.

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Resh Sidhu

AKQA at Adobe Summit

AKQA Group Creative Director Resh Sidhu spoke at the Adobe Summit about ‘Humanising your brand – how to align with your customers’ values.’ Along with Rachel Curry, Director of Marketing, Owned Channels, Volvo Cars USA. They explored how emerging trends, new competitors, rapid innovation, sustainability and changing consumer behaviour are all transforming how auto brands behave and differentiate themselves in the marketplace.

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International Women's Day

Today, Forever, Balance for Better

AKQA marked International Women’s Day with a host of initiatives and opportunities for employees and clients reflecting the theme of this year’s campaign, Balance for Better.

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Yazminca Woodward

Connection in Chaos

Connection in Chaos, presented by AKQA Associate Strategy Director Yazminca Woodward. In the first of three talks given at AKQA’s Simplification Insight in London, Yazminca explores Connection in Chaos and demanding less from customers. Yazminca shows how companies such as Stripe, Muji and Brandless have thrived by using simplification to expect less and deliver more.

Steven Gutteridge

5G’s Impact on retail

Technology Director Shanghai, Steven Gutteridge shared his thoughts with The Business of Fashion about 5G’s impact on retail. He said: “It will enable not only richer digital experiences but also mass adoption of wearables currently hindered by 4G’s latency”.

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Michelle Lassman

Inspiring the Next Generation

AKQA Group Creative Director Michelle Lassman hosted a Q&A session with Syracuse University about AKQA’s global student competition, Future Lions. Michelle answered questions from students, already working on and finessing their ideas for the 2019 competition.

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Woke and Wonderful

Diverse people and diverse perspectives

Woke & Wonderful is AKQA’s initiative devoted to addressing diversity and inclusion in the Portland studio. Designed and led by the people who work there, Woke & Wonderful is driven by a simple belief: that great ideas come from diverse people and diverse perspectives.

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Lindsay Lim

Empowered Women Inspire All

Recognising that a series of actions need to be taken to advance equality and actively address issues, AKQA participated in the 2018 Women in Technology Australia conference in Sydney. AKQA Melbourne Principal Architect, Lindsay Lim, took the stage to share her insights on developer problem-solving methodologies.

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Kanika Chandra

WPP Stella: Next Stop, India

AKQA is pleased to announce that Kanika Chandra, Technical Delivery Manager from our Gurgaon studio, has been nominated for WPP Stella India Chapter.

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Sam Sterling

The Future of Retail

AKQA Managing Director of the Shanghai studio Sam Sterling joined the team and clients in Melbourne and Sydney to share insights on how the future of retail is coming to life in China.

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Empower Conference

Towards a Level Playing Field

The Empower conference, organised by Women in Sport will both identify and help to solve the causes of inequality. The conference will also harness the latest insights, social innovation and best practice evidence to provide solutions.

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Nat Vosloo and Jacqui Sze

AKQA at D&AD New Blood Festival

AKQA Art Director Natalie Vosloo and Creative Jacqui Sze joined the portfolio surgeries, offering advice to students on how to present their work and how to expand on their ideas to form campaigns.

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Alisia Muscat

Alisia Muscat Judges the 2018 AMY Awards

AKQA General Manager of Melbourne Alisia Muscat was selected as a Juror for the 24th AMY Awards. With a distinguished heritage in Australia, the AMY Awards are looking for customer-focused, relevant and more prestigious work.

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Resh Sidhu

Resh Sidhu Receives Honorary Doctorate

The University of the Arts London has awarded AKQA Creative Director Resh Sidhu the Honorary Doctor of Arts, in recognition of her outstanding contribution to the fields of design, arts, animation, film and technology. The Honorary Doctorate, together with the Honorary Fellowship is the highest honour conferred by the University.

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Christine Grand

AKQA welcomes Christine Grand as Client Partner

Christine is a global marketing leader with over 15 years experience driving digital acceleration and business performance for agencies and brands around the world. She recently moved to San Francisco from Shanghai where she was leading numerous client service, strategy and digital teams.

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Maggie Chau

Foundry Live

AKQA Principal Experience Designer Maggie Chau spoke at Foundry Live, Australia’s most thriving creative speaker programme. Maggie walked students through “Data Driven Design” and explored interesting ways data is being used and collected, as well as the impact that it is making.

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Michelle Lassman

Future Lions 2018 and Beyond

AKQA Group Creative Director Michelle Lassman spoke with TheNextGag to discuss Future Lions 2018, her thoughts on the winning ideas and co-hosting the annual seminar in Cannes.

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Valentina Badini

Forward Festival

AKQA UX Director Valentina Badini spoke at Forward Festival on “design pollution” over recent years, which she defined as: designs that lack purpose and meaning because it ignores the bigger picture and fails to correctly identify needs.

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Felicia Leoncelli

Go with the Flo

Felicia Leoncelli joined AKQA’s Melbourne studio for an inspiring AKQA Insight, sharing the story and learnings from her diverse career and achievements while raising a family with two children.

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Ruth Awogbade

Faith, Feminism and Fashion

Entrepreneur Ruth Awogbade joined AKQA’s team and clients for an inspiring discussion on her work as founder and editor-in-chief of Magnify, the lifestyle platform designed to inspire women through faith, feminism and fashion.

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Kathryn Webb

Impact Week 2018

As part of the ‘Visions of the Future’ session at this year’s Impact Week, AKQA Lead Conversational Architect Kathryn Webb discussed the influence of AI on current market research, and how it will further shape the industry during the next 20 years.

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Suki Heather

A world Designed by Women

AKQA Creative Director Suki Heather joined a panel hosted by Creative Review and Human After All to discuss the impact of only 10% of the planet’s Creative Directors being female upon our daily experiences.

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Resh Sidhu

Beyond the Frame

AKQA Creative Director Resh Sidhu took to the stage for Immersive Stories at the Audi Dublin International Film Festival. The conference brings together pioneering international thought leaders on Virtual and Augmented Reality to chart new ways of storytelling on immersive platforms.

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Sam Sterling

Sam Sterling Appointed as AKQA Shanghai MD

Sam Sterling has been appointed Managing Director of AKQA’s Shanghai studio, leading the team of 50 people.

Ginny Golden

AKQA Tree of Lights app Plants 1,000 Real Trees

Group Creative Director Ginny Golden on AKQA Tree of Lights, explains: “Tree of Lights shared the magic of the holidays and augmented reality to provide a gift to our planet. The idea is a powerful example of the digital world helping protect and preserve the real environment we all share”.

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Aivory Gaw

Aivory Gaw Director of Business Development

Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory will be responsible for driving growth across AKQA’s London studio.

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Natalie Vosloo

Design Trends of 2018

AKQA Art Director Natalie Vosloo shared her inspirations, hopes and predictions for 2018 with DigitalArts, along with 25 other leaders in creativity.

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Kathryn Webb

Recognising the Reshapers

AKQA Lead Conversational Architect Kathryn Webb has been selected to judge this year’s Campaign Tech Awards.

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Kathryn Webb

Toolkit for 2018

AKQA Lead Conversational Architect Kathryn Webb spoke at the WARC Event: Toolkit 2018 in London. Kathryn highlighted the key learnings around the creation of the Arsenal FC Alexa skill, and showcased AKQA’s industry-leading principles for creating the best voice experiences.

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Michelle Lassman and Julia Jahn

Women’s Salon

AKQA’s San Francisco studio hosted a Women’s Salon event, a safe and constructive forum for women of AKQA to gather and discuss relevant topics on gender in the workplace.

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Times Up

This may look like an average day at an AKQA studio, but don’t be fooled. The all-black outfits stood for something else on Tuesday. What started as a conversation between a few friends after watching Oprah at the Golden Globes, went on to become an agency standing together in black to say #TimesUp on harassment, assault and inequality.

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Mentoring at the Atlanta Studio

This week, the AKQA Atlanta studio started Monday off with mentorship – hosting 30 advertising students from the University of Georgia’s Ad Club, part of the Grady College of Journalism and Mass Communication. The students enjoyed a presentation about AKQA and the chance to ask questions of team members from multiple disciplines.

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3% Conference

AKQA at the 3% Conference

14 people from AKQA (with representation from each North American studio) attended the 3% Conference in New York, celebrating creative female talent and leadership. AKQA Senior Media Planner Kayla Koterbay said of the conference: “It was inspiring to be a part of such a large movement, and the energy in the air was infectious”.

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Kathryn Webb, Ginny Golden, and Jason Glover

Women Who Code

AKQA’s Portland studio opened its doors for a networking night in partnership with Women Who Code. AKQA Creative Developer Kathryn Webb shared an engaging presentation on her career evolution. Kathryn discussed her journey from education to employment, and shared key take-aways and lessons learnt along the way.

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AKQA Insight with Bea Johnson

AKQA’s London studio was joined by Bea Johnson, author of the best-selling book and blog, Zero Waste Home – the story of how, since 2008, Bea innovated and adopted a Zero Waste lifestyle for herself and her family. Bea shared the life-changing effects of living simply with the AKQA team and clients.

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Michelle Lassman

CreativeWorks Panel

Group Creative Director Michelle Lassman participated in a Creativeworks panel hosted by Workfront. This interactive luncheon for marketing and agency leaders was an exclusive two-hour event featuring an expert panel and an open room discussion.

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Miriam Healy

Diversity Welcome

AKQA Executive Director, Technology and Delivery Miriam Healy explains the importance placed on creating an even gender balance within the studio and helping to achieve this through recruiting talented female developers from countries such as Ukraine and Russia.

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Karen Civil

AKQA Insight Karen Civil

AKQA hosted social media guru Karen Civil for an AKQA Insight in the San Francisco studio. Karen shared her entrepreneurial story and answered questions from the team and clients.

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Aivory Gaw and Kathryn Webb

WPP StellaIgnite Show: Technology

WPPStella hosted its second annual Ignite Show at Google’s Town Hall in London. AKQA Associate Planning Director Aivory Gaw and Creative Developer Kathryn Webb were among the speakers given just four minutes to share their interpretation of the event’s overall theme: Technology.

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Richa Khandelwal

Women Who Code

AKQA’s Portland studio hosted Introduction to the Command Line, the first of many events in partnership with Women Who Code. Nike Technical Lead Richa Khandelwal led 30 women through the workshop with support from AKQA Director of Technical Operations Edd Bignell.

International Women’s Day

Be Bold For Change

On International Women’s Day this Wednesday, the AKQA team and clients welcomed writer and comedian Viv Groskop; author Emma Gannon and four-time ParalympicsGB sailor Hannah Stodel to an AKQA Insight hosted in London and screened across the global AKQA network.

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Kathryn Webb

Artificial Intelligence and Copywriting

AI Practice Lead Kathryn Webb spoke with Adweek about AI’s ability to learn mass amounts of information, giving it a unique advantage when it comes to copywriting.