Coca-Cola
Ramadan is coming
Celebrating the togetherness of Ramadan.
![TCCC RamadanIsComing Hero](https://images.ctfassets.net/feazk3r7m969/2SOoByeTjauZw2G9GlyZBC/5c1ef87bc2d5782eddf26779f203a350/TCCC_RamadanIsComing_Hero.jpg?w=1920&q=70&fl=progressive)
Insight
Bringing people together during Ramadan through a Coca-Cola icon.
The Coca-Cola Caravan has long been synonymous with other holiday seasons for over 30 years, delivering moments of Real Magic to millions around the world. Ramadan is a period of solidarity, self-reflection, and shared experiences through the ritual of fasting, and the Coca-Cola red trucks have once again become vessels of togetherness to deliver an unprecedented Iftar moment, through the ritual of breaking fast together.
![TCCC RamadanIsComing thumb](https://images.ctfassets.net/feazk3r7m969/4T3izyv3ASFRvMNFTwWwUw/7fe3bc9ebd58755103693dc623f608b4/TCCC_RamadanIsComing_thumb.jpg?w=1920&q=70&fl=progressive)
Idea
Together as one.
Together with Coca-Cola, AKQA crafted a captivating narrative that saw the magic of Ramadan brought to life through a fictional city and the arrival of a caravan of Coca-Cola’s iconic red trucks. Serving as a unifying focal point of unity and inclusivity, these trucks spark anticipation and excitement for the town’s residents, bringing together a charming cast of characters from diverse backgrounds. Culminating in a communal Iftar celebration, the film encapsulates Ramadan through a vibrant tapestry of human moments and shared joy.
![TCCC RamadanIsComing Driver](https://images.ctfassets.net/feazk3r7m969/20WkNiJij33cizZZJVMMQ9/532a9251885fe63d334f8fe3b3d5ccaa/TCCC_RamadanIsComing_Driver.jpg?w=1920&q=70&fl=progressive)
![TCCC RamadanIsComing LonelyWoman](https://images.ctfassets.net/feazk3r7m969/2Tvy0KLxvXPgobO0lwJ1yY/9047c1d5a41faa184a6565ba4ed96af2/TCCC_RamadanIsComing_LonelyWoman.jpg?w=1920&q=70&fl=progressive)
Animation style
Giving cutting-edge animation techniques a human touch.
This story was brought to life through a stunning 2.5D animation technique. From the creation of over 30 unique characters infused with a bold Ramadan-themed colour palette, to breath-taking backdrops that captured the magical essence of sundown during the holy month. Each scene was formed to feel handmade.
Sonic celebration
A new theme tune for a new generation.
Complementing the visual celebration, a fresh rendition of Coca-Cola’s classic Holidays are Coming anthemic soundtrack set the tone for the film and underscored its themes of unity. Reimagined with new lyrics and instrumentation, the track was recorded by a diverse group of musicians at Angel Studios in London, reflecting the sense of togetherness that lies at the heart of the film.
![TCCC RamadanIsComing BTS Music 02](https://images.ctfassets.net/feazk3r7m969/2jOHHa56InV0EBSaA2GV9A/341ead9f269f04f48325835f81ca097a/TCCC_RamadanIsComing_BTS_Music_02.jpg?w=1920&q=70&fl=progressive)
![TCCC RamadanIsComing BTS Music 03](https://images.ctfassets.net/feazk3r7m969/4stiqeaLM0QQwu5c3VWeQv/676757a391125af2010dadf94cc136b6/TCCC_RamadanIsComing_BTS_Music_03.jpg?w=1920&q=70&fl=progressive)
The AKQA team’s power lies in their humanity.
You can simply see it come to life in the work.
![TCCC RamadanIsComing EndShot](https://images.ctfassets.net/feazk3r7m969/6r7xOkQteUkanMTNNJFx4T/e4b3f837b68af89a9219f08f20776870/TCCC_RamadanIsComing_EndShot.jpg?w=1920&q=70&fl=progressive)