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Coca-Cola Ramadan is coming

Insight

Bringing people together during Ramadan through a Coca-Cola icon.

The Coca-Cola Caravan has long been synonymous with other holiday seasons for over 30 years, delivering moments of Real Magic to millions around the world. Ramadan is a period of solidarity, self-reflection, and shared experiences through the ritual of fasting, and the Coca-Cola red trucks have once again become vessels of togetherness to deliver an unprecedented Iftar moment, through the ritual of breaking fast together.

Idea

Together as one.

Together with Coca-Cola, AKQA crafted a captivating narrative that saw the magic of Ramadan brought to life through a fictional city and the arrival of a caravan of Coca-Cola’s iconic red trucks. Serving as a unifying focal point of unity and inclusivity, these trucks spark anticipation and excitement for the town’s residents, bringing together a charming cast of characters from diverse backgrounds. Culminating in a communal Iftar celebration, the film encapsulates Ramadan through a vibrant tapestry of human moments and shared joy.

Animated man in a red Coca-Cola cap and jacket smiles while driving a brightly-lit vehicle, holding a lever or switch with one hand, colorful lights visible inside the cab.
An animated girl with wavy dark hair and an orange jacket smiles while looking out a window decorated with glowing yellow lights, her hand touching the glass. The background shows a cozy, softly lit room.

Animation style

Giving cutting-edge animation techniques a human touch.

This story was brought to life through a stunning 2.5D animation technique. From the creation of over 30 unique characters infused with a bold Ramadan-themed colour palette, to breath-taking backdrops that captured the magical essence of sundown during the holy month. Each scene was formed to feel handmade.

Sonic celebration

A new theme tune for a new generation.

Complementing the visual celebration, a fresh rendition of Coca-Cola’s classic Holidays are Coming anthemic soundtrack set the tone for the film and underscored its themes of unity. Reimagined with new lyrics and instrumentation, the track was recorded by a diverse group of musicians at Angel Studios in London, reflecting the sense of togetherness that lies at the heart of the film.

Five people wearing headphones sing into microphones in a recording studio, standing in a row with sound panels on the wall behind them. They appear focused and engaged in their performance.
A person wearing headphones plays an oud, a traditional string instrument, in a recording studio. A microphone and drums are visible in the background. The focus is on the musicians hands plucking the strings.
The AKQA team’s power lies in their humanity. <br> You can simply see it come to life in the work.
- Mostafa Talaat,
Director, Consumer and Shopper Marketing Communications, Coca-Cola
A festive city scene at night with Coca-Cola trucks decorated with lights, driving through a street lined with cheering people. Buildings are illuminated, and a crescent moon shines in the starry sky. A cat sits on a rooftop in the foreground.

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