WPP named a global leader in commerce services


WPP has been named a leader among commerce services providers by Forrester Research, Inc.; AKQA is proud to be part of the WPP team for this evaluation.

One of the most robust reports for marketing and technology, the 2021 Forrester Wave™ evaluation for Commerce Services, Q1 researched, analysed and scored the 14 most significant providers. A 28-criterion evaluation shows how each measures up, helping clients select the right partner for their business needs.

The report gives WPP full scores in the criteria of global or multi-business unit commerce architectures, emerging commerce touchpoint services; commerce experiences supporting services; privacy and compliance, programme management, vision, and partner ecosystem.

Due to the pandemic, the digitisation of services and ecommerce has seen rapid growth. The report suggests that “companies seeking help with their commerce transformation should look for service providers that: offer a full set of services including commerce strategy and implementation… have expertise and capacity in their commerce platform – or headless architecture… [and that] focus on their industry region.”

The Forrester report notes: “WPP is a good fit for companies seeking a global omnichannel commerce partner with expertise in helping clients navigate and monetise emerging channel options”.

Mark Read, CEO of WPP, said: “WPP’s strength and strategic capability in commerce has enabled our clients to change their business models at pace, sell online, and grow despite the challenging environment. We now work with 76 of our top 100 clients on ecommerce, and we believe the recognition of WPP as a leader in commerce services further strengthens our position as the global omnichannel partner of choice.”

Visit WPP to download a copy of the report.