Verizon
Verizon Express
A smarter, more efficient store.
![vzn-hero-case-study](https://images.ctfassets.net/feazk3r7m969/4C2dL3EwAoPgJQEHdFlVgr/c858f21e0d7e1d0c3e16eadb30c06491/vzn-hero-case-study-v2.png?w=1920)
Insight
Shoppers expect speed, convenience and control.
A tap of our phones can now bring products to our doorstep within hours. To meet expectations, retailers must develop a faster, more convenient in-store experience.
![Verizon Express Store-table](https://images.ctfassets.net/feazk3r7m969/6AE8rwNOUEvZ5yF1vPJWIN/0c0b947449cc321f9748213295de546e/vzn-3up-left.png?w=1920)
Idea
Bring together the best of physical and digital.
Verizon Express is a new store format designed to ensure customers get what they want at the speed they desire.
Carefully choreographed touchpoints throughout the store make it possible to do more with less. A new kiosk utilises a platform offering access to Verizon’s complete inventory, enabling a smaller retail footprint. Grab-and-go self-checkouts cut down on waiting. Without a commission model, representatives are empowered with tools and data to offer customers helpful expertise in a pressure-free environment.
![vzn-case-study-cover](https://images.ctfassets.net/feazk3r7m969/1DdbEflOhsOBBpGKFFwddi/5724d688c0223bde3006b6417b1b7120/vzn-case-study-bottom-1920_cover.png?w=1920)
Impact
Increased conversion rates and decreased transaction times.
Verizon Express lives up to its name, with in-store transactions completed 40% faster than traditional store formats and in-store pick-up orders achieved in less than four minutes.