Atelier Cologne
Art from nature
A conscious craftsmanship inspired by the rhythm of nature.
![Art from nature - Hero](https://images.ctfassets.net/feazk3r7m969/5KRQfXtPaZxE0MJST4TO1H/df481216632c6b42ee405b489aff047e/Art_from_nature_-_Hero.jpg?w=1920&q=70&fl=progressive)
Insight
Reimagining the art of niche fragrances.
The emerging niche fragrance market is one of the fastest-growing premium categories in China, triggering intense competition and rapid growth. To be an enduring part of the category and elevate quality and pricing, Atelier Cologne required a shift into a persona that was distinct and aspirational.
In a very competitive and codified category, Atelier Cologne had to distinguish itself with singular and ownable brand codes.
![Art from nature - Three Bottles](https://images.ctfassets.net/feazk3r7m969/3jl3nqGZgFuK9evJCUpwU/618e53180d791fafaf518324f0e89ade/Art_from_nature_-_Three_Bottles.jpg?w=1920&q=70&fl=progressive)
![Art from nature - two cases](https://images.ctfassets.net/feazk3r7m969/2jfnDdLSNneVTpFI60KURd/d0cb3dc19d4f945c770dde286789a099/Art_from_nature_-_two_cases.jpg?w=1920&q=70&fl=progressive)
![Art from nature - Colour Gradient](https://images.ctfassets.net/feazk3r7m969/2QdcrzYxo43LtVf5yIADrl/384f5e18ed814387aa035b974e4e6d57/Art_from_nature_-_Colour_Gradient.jpg?w=1920&q=70&fl=progressive)
Idea
Fragrances from nature to reveal your inner nature.
To facilitate this profound transformation, AKQA staged a brand revival by planting the seeds of simple truth and allowing it to blossom and resonate with the audience. An aspirational message of unique, high-level savoir-faire - that Atelier Cologne products are natural ingredients transformed into pieces of art, that the brand itself is an instrument that transforms raw, natural ingredients into parfums d’exception.
![Art from nature - grid 1](https://images.ctfassets.net/feazk3r7m969/6v3bBtuPASDTHKRliS93yO/23bee5cae92866e47ef550b914e07d10/Art_from_nature_-_grid_1.jpg?w=1920&q=70&fl=progressive)
![Art from nature - Wide Video Hero](https://images.ctfassets.net/feazk3r7m969/5XeqUY6VFXEt55ALlYjY2t/2d88a521ecf1a270ebda97d2e3d36c85/Art_from_nature_-_Wide_Video_Hero.jpg?w=1920&q=70&fl=progressive)
![Art from nature - Blurry half](https://images.ctfassets.net/feazk3r7m969/5JLJvT1jU0p99DQD7YX84/c3da3e9a4d4ef50671103b76faa7d217/Art_from_nature_-_Blurry_half.jpg?w=1920&q=70&fl=progressive)
![Art from nature - Fire becomes air](https://images.ctfassets.net/feazk3r7m969/1VrSfUrELgGW5bEZPzXF5K/b3bc1bbcc6063502df05401f5a10cca7/Art_from_nature_-_Fire_becomes_air.jpg?w=1920&q=70&fl=progressive)
To spark this renaissance, Atelier Cologne’s identity and codes around key pillars are redefined, storytelling the transformative creation process from nature to art through a triptyque that begins with the natural ingredient, moving through to a product-inspired motion design art sculpture, finishing on emotion-led poetry.
Atelier Cologne is art from nature, a unique truth that acts as an invitation to its audience to reveal their own inner nature.
![Art from nature - grid 2](https://images.ctfassets.net/feazk3r7m969/5Xl8w3kFv81YOP6AcnwvRh/cef2a8bc409dfdb7a5e033f16db674bd/Art_from_nature_-_grid_2.jpg?w=1920&q=70&fl=progressive)
![Art from nature - Love summer light](https://images.ctfassets.net/feazk3r7m969/1Cq2LlzeQgCSd2A4lG8vSo/049c61f981c46b4cadbb5075109a0342/Art_from_nature_-_Love_summer_light.jpg?w=1920&q=70&fl=progressive)
![Art from nature - flowers falling](https://images.ctfassets.net/feazk3r7m969/4mKzecDitsrAJ7aKKL4bpw/32291ef2b5cdc1429c0bc0390cb0297c/Art_from_nature_-_flowers_falling.jpg?w=1920&q=70&fl=progressive)
Impact
An olfactory experience that speaks to emotion.
To enhance the new code and drive repetition, AKQA created a system that would be common for brand moments and business hallmarks, focusing on maximising impact and memorability.
![Art from nature - poster](https://images.ctfassets.net/feazk3r7m969/4yxvjwrZOWIdYaBzIMK6r2/784f245efc76f6160bd2062903c611ab/Art_from_nature_-_poster.jpg?w=1920&q=70&fl=progressive)
![Art from nature - stick closeup](https://images.ctfassets.net/feazk3r7m969/S09FiyNMCOf9ABz89w1ID/394a73480616fe0df7dc395a3c5264a4/Art_from_nature_-_stick_closeup.jpg?w=1920&q=70&fl=progressive)