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BlackmoresHub of Wellness

Insight

Inspiring people to take control of and invest in wellbeing.

Blackmores Group is Australia’s leading natural health company. Since 1932, the most trusted vitamin and supplement brand in Australia has been enabling people to take control of their health and wellbeing across each of the three brands: Blackmores, PAW and BioCeuticals.

Organisations with multiple markets, brands and products have often found difficulty in streamlining asset and content management processes, resulting in a lack of operational efficiency.

As part of its ambition to connect one billion people to the healing power of nature by 2025, Blackmores recognised the need to embark on a content journey overhaul to accelerate digital transformation and operational improvements.

A jar of Blackmores Glucosamine is placed on a pale pink surface with light pink geometric shapes in the background. The scene has a minimalist, modern look.
A bottle of Blackmores Omega Triple Fish Oil capsules rests at an angle on a blue cylindrical pedestal, with a blue background and a mirror reflecting the bottle and pedestal.

Idea

12 markets. Three brands. 8,000 assets. One hub.

Sitecore Content Hub is a key enabler towards the vision of creating a single source of truth, digitising workflows and gaining better control of content across different markets.

By implementing a customised solution, the Blackmores Group is now able to easily access, store, manage and distribute thousands of assets in one repository across all three brands within the APAC region. Along with storing assets in one centralised location, the process of creating content is digitised, enabling the teams to create, review and approve within one system.

Three people are shown being active outdoors: one surfing, one jogging by the ocean, and one running on a boardwalk, all within overlapping silhouettes on a light background.

Impact

Biotherm’s most successful product launch to date.

AKQA designed a fully integrated 360-degree campaign that rolled out globally across TV, digital, out-of-home and in store. Sales of Blue Retinol have eclipsed the competition at its launch, setting a new benchmark for Biotherm. In terms of creative prowess, the desired splash was felt far and wide, creating waves across the beauty landscape.

A grid view of supplement bottles organized by health categories, including Weight Management, Stress, Pregnancy, Nutritional Oils, Heart, Eye, Digestive, Immunity, Energy, Brain, and Men’s Health.
With Sitecore Content Hub, operational excellence is being achieved across our markets and brands.
- Warren Mackay-Smith, Director Digital Strategy, Data and Insights

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