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Veuve Clicquot 250 years of Solaire Culture

Insight

From an optimistic heritage to a brighter future.

For its 250th anniversary, Veuve Clicquot is celebrating their passion for design and innovation with the re-edition of the House’s most iconic objects redesigned to be 100% sustainable and a series of physical exhibitions, reflecting their solar culture around the globe.

A framed classical-style portrait of a seated figure, overlaid with red polka dots, is set against an orange and yellow striped background. The dots obscure much of the figure’s face and body.
A vintage Veuve Clicquot Ponsardin champagne label with ornate black script and flourishes on an orange background, with REIMS and SEC written on the label.
A curved gallery wall displays three colorful paintings: a portrait with red dots, a close-up face with yellow tones, and a blue-hued figure by a window under an industrial ceiling with pipes.

Idea

Opening the doors of The Luminous House of Champagne.

The website is an invitation to discover how Veuve Clicquot brought the sustainable revival to life, by giving a clear vision of the House’s savoir-faire through its most emblematic designs entitled THE ICONS.

It is also a portal to Veuve Clicquot’s rich history that enhances the physical exhibition’s content in an innovative way.

Yellow New York taxi signs arranged in a symmetrical starburst pattern around a circular logo on a pink background.
Eight yellow bottles arranged in a circle like sun rays around a central white circle with a small orange face and arrow illustration, all set against a pink background.
A bright yellow SMEG refrigerator with Veuve Clicquot branding stands on a yellow background. French text and white circular icons highlight features, emphasizing innovation and eco-friendly packaging.
A graphic with a blue silhouette of a person holding an orange object on the left, and French text in a white box with orange stripes on the right, all on an orange background.

Impact

Curated to last.

2022 marks an important milestone in Veuve Clicquot’s history. To be present across every touchpoint of the 250th anniversary journey, we created in a digital hub introducing the four icons with a full collection of 3D assets, a social media calendar and activation, as well as four mini games and an interactive experience showcasing the physical exhibition, for a global audience to enjoy.

Veuve Clicquot ↘
A modern bar with a bright gradient of orange and yellow, shelves displaying liquor bottles, three bar stools, and large windows letting in natural light.
A modern glass building with “Veuve Clicquot” and exhibit dates (06/16—07/10) in large yellow letters on the facade; colorful lighting and trees are visible around the entrance.
A vibrant, colorful floral sculpture stands on an orange platform beside silver cylindrical podiums displaying bottles. The wall features “La Grande Dame Veuve Clicquot x Yayoi Kusama” and a poetic inscription.
A modern, brightly lit Veuve Clicquot display features yellow and orange packaging, artwork, and bottles arranged neatly on shelves, with bold striped panels and a large circular design on the wall.

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