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Bowmore Layers of more

Insight

The most rewarding experiences are those that invite us to take time, to explore, to discover hidden depths and unexpected delights.

Bowmore, with its infinite layers of aroma and flavour, invites you to embark on a sensory journey, where every sip reveals a new dimension of taste and feeling. A journey that requires the redefinition of Bowmore’s brand proposition, visual identity, packaging, distribution strategy, content, and website to resonate with discerning whisky enthusiasts worldwide.

Idea

A distinctive experience.

A creative platform was launched inspired by the unique flavour layering in the Bowmore whisky-tasting journey: Layers of more. The tasting-inspired platform has been translated into customer-centric touch points across Bowmore’s ecosystem.

A bottle of Bowmore 16 Year Old Islay Single Malt Scotch Whisky stands upright against a warm, blurred background with red and orange hues. The words LAYERS OF MORE appear to the right of the bottle.
A bottle of Bowmore 21-year-old whisky stands on a round platform, illuminated by golden and orange light, surrounded by a spiral-shaped, transparent ribbon-like structure.
Three shelves each hold two bottles of amber liquid against a softly lit background, with a sheer, reddish curtain draped partly in front, creating layered shadows and a warm, abstract effect.
A bottle of Bowmore whisky is displayed in a modern, elegant glass case with a spiral design, set against a sleek, gold and white interior with shelves of bottles in the background. The Bowmore logo is above the display.
A backlit display of evenly spaced bottles filled with amber liquid, labeled BOWMORE in the center. Empty wine glasses are arranged on the lower shelves.

From brand campaign, website, out of home, retail activation, experiential, event and social media content, each interaction is inspired by the layered flavour profile of the whisky, guiding audiences through Bowmore’s refined visual narrative, whilst reinforcing its unique position in the prestige single malt market.

A circular, futuristic building with a layered, cave-like entrance glows with vibrant colors—white on the left, yellow in the center, and orange on the right—illuminating the silhouette of a person standing inside.
A modern, dimly lit room with red and orange lighting, featuring a curved wall displaying aged whiskies (12, 15, 18 years), glowing wavy light accents, and “The Sherry Oak Experience” text on the back wall.
A dimly lit room with three shelves lined with backlit bottles behind vertical slats, creating a warm amber glow and a modern, minimalist ambiance.
A golden, stylized lion breathing fire appears next to the text EST. USLAY 1779 on a textured, deep red background with vertical lines.
A sleek, illuminated display booth with transparent curved panels featuring the Bowmore logo and Est. 1779, along with decorative graphics, surrounds a central cylindrical case with a blurred object inside.

Impact

From premium to prestige.

The experience brings Bowmore closer to its objective: elevating its premium whisky into a prestige category.

We’re grateful for our partnership with AKQA. It’s been the right injection of energy and expertise for Bowmore to enable success in the next chapter.
- Senior Brand Director Suntory Spirits Kirsteen Beeston
A collage of elegant whisky-themed website designs, featuring bottles, glasses, pouring whisky, luxury motifs, soft lighting, and dark backgrounds, showcasing branding for premium whisky products.
A silhouette of two people standing by a classic Aston Martin car at sunset, with Aston Martin and Bowmore logos and text describing their shared dedication to craftsmanship, beauty, and captivating experiences.
The AKQA team has enabled us to establish a new benchmark in how we bring Bowmore to life, both in creativity and execution, inspiring us to embrace a new, bolder approach.
- Global Marketing Manager Bowmore Ekaterina Kolesnik
A bottle of Bowmore 25-year-old single malt scotch whisky stands on a reflective surface with a soft orange background, accompanied by dried flowers and peach slices.
The image features the word BOWMORE in white uppercase letters, with a golden ornate design and the year 1779 below, set against a blurred background of deep pink and red hues.
A smartphone displays an Instagram story featuring a Bowmore 18-year-old whisky bottle set against a blurred, pink and purple background, resting on a textured dark fabric surface.
A framed outdoor advertisement displays a bottle of Bowmore 18-year-old whisky alongside sliced peaches, with the tagline LAYERS OF MORE against a warm, orange background.
A bottle of Glenmorangie 15-year-old Scotch whisky stands on a round black pedestal, spotlighted against a blurred, colorful, and textured glass background.

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