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Eurostar La Vie On Board

Insight

With many and diverse destinations throughout Europe, Eurostar enriches the lives of its passengers by connecting people and cultures.

To launch their new fleet, Eurostar invites you to take your seat on board as it speeds from London to Paris.

Illustration of people dining and relaxing on a scenic train, with views of water and boats outside. The image is styled like a social media post, with icons and a hashtag visible.
A digital illustration shows a cartoon person holding flowers, standing on a bridge in front of a large clock. The scene is framed like a social media post, with a Paris cityscape mural in the background.
A lively group in colorful clothes play instruments and pose for a photo on a train, while other passengers look on; some appear relaxed, others surprised, with countryside scenery visible through the windows.
A modern blue and yellow passenger train travels through a scenic landscape at sunset, passing green fields, historic buildings, and people walking, with city landmarks visible in the background.

Idea

Bring the Eurostar journey to life in all its diversity, and illuminate the pleasures of train travel that begin as soon as a passenger embarks.

@LavieOnBoard is an illustrated and artistic interpretation of the journey – an Instagram narrative spanning 12 coaches and almost 200 still and moving images.

Each image describes an approaching destination, uncovers a hidden benefit or tells its own unique story.

Impact

During the first week of launch, Eurostar increased its online following after positive reactions to @LaVieOnBoard from users and media outlets.

With 9.7 million impressions generated via Instagram, the campaign continues to generate a positive impact.

Explore La Vie On Board ↘

Related Work

Eurostar

Odyssey

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Martell

La French Touch

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Google

Paristories

Google Paristories article-01-large

Google

Performing Arts

google-performing-arts-article-01-large

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