SentinelOne Evolving cybersecurity

Insight

Technology solutions that think for themselves.

SentinelOne was at a crossroads. Although its superior AI technology rose above the competition, it needed help to stand out in a crowded field.

AKQA saw an opportunity to elevate SentinelOne, sharpening its narrative and strategic foundations to speak to enterprise needs and bring its strong point of view to the forefront. This included inventing a new visual language for SentinelOne's design system to represent modern AI surveillance.

Idea

Doing the work for you.

AKQA created a new strategic foundation that spotlights SentinelOne’s differentiators: adaptive AI-driven intelligence that empowers the world to run securely, with the resourcefulness and know-how of the people who protect the world with code daily.

The new tagline, Secure Tomorrow, showcases its predictive AI capabilities that stay far ahead of risks. From here, refining communications, with tone of voice and writing guidelines alongside PR and social templates, allowed SentinelOne to speak like the leaders they already are.

This thinking became the launchpad for a sophisticated new brand identity. An updated logo design integrated the brackets and slash symbols of code alongside a refined colour palette and icon system in SentinelOne’s standout hue of purple. The design also includes typography, photography, and layouts that listen to AI and the diversity of systems that watch, learn, and evolve. Clean lines and sharp edges throughout nod to the precision and speed of this intelligent platform.

Impact

Empowering the world to run securely.

The 360 platform launched at SentinelOne’s annual meeting. The new presence stands above the competition and speaks to the enterprise. It has been showcased at security conferences worldwide, on SentinelOne.com and on social media. SentinelOne leads in the new world of cybersecurity. And now, it shows.